Software publishes and promotes event information online.
Share:
Press Release Summary:
Trumba Connect enables organizations to increase event awareness and attendance, and helps connect them with audiences through hosted, interactive web calendar, email, and reporting services. Deployed as SaaS, product helps store and update calendar, and event information in secure web-hosted environment. Managing event invitations, registrations, and RSVPs, product indicates number of times event page was viewed, or number of end users adding event data to their personal calendars.
Original Press Release:
Trumba Corporation Introduces Trumba Connect®, an Innovative Approach to Event Marketing
Online, Interactive Publishing, Promotion and Communication of Events Helps Organizations Increase Event Awareness and Drive Attendance
SEATTLE, Oct. 25 // -- Trumba Corporation, a developer of innovative event marketing technology, today announced Trumba Connect, a new website calendaring and event marketing solution that enables organizations of any size to more effectively publish, promote and communicate event information online. Trumba Connect helps organizations increase event awareness and attendance and better connects them with their audiences through a comprehensive suite of tools that includes a hosted, interactive web calendar, email and reporting services. It is an ideal solution for organizations that want to create an interactive, two-way communications vehicle for delivering event information to their key audiences.
"The Internet has changed the way people search for, locate and use information," said Jeremy Jaech, CEO and president of Trumba. "But unfortunately for businesses, information about events has not been published online in ways that are easily found and consumed by their customers. Our vision at Trumba is to lead a fundamental transformation of how and where event data lives online, and to create a new standard for issuing and accessing that event information -- one that provides business advantage to companies who rely on events to engage customers, while also providing consumers with a convenient medium for finding and acting upon event information that really matters to them."
Trumba Connect is deployed as a software-as-a-service, allowing organizations to store and update calendar and event information in a secure, reliable, web-hosted environment. Organizations manage and publish their events using a simple interface that easily allows them to integrate a Trumba calendar into their website within minutes. The calendars are fully customizable, allowing organizations to maintain the look and feel of their brand.
With Trumba Connect, organizations have a variety of options for promoting their events online, including email publishing and calendar widgets that can be embedded anywhere on an organization's website or other sites across the Web. Instead of simply creating a single, static event calendar page, event information can be promoted and linked to from multiple places online. Trumba calendars are interactive, so end-customers can connect with, rather than simply view, an organization's events by adding them to their personal calendars, setting event reminders, forwarding event information to friends, subscribing to email updates, RSS feeds, and more.
"With companies investing a larger portion of their marketing dollars in events, they need to ensure that their key constituents are aware of and connected to these events," continued Jaech. "Trumba Connect drives customer participation and increases loyalty by engaging users and letting them interact with the events creating an on-going cycle of communication."
Trumba Connect's event management and reporting tools enable organizations to easily manage event data including event invitations, registration and RSVPs. In addition, reporting tools help organizations monitor the success of their event promotion by tracking event and calendar data, such as the number of times an event page was viewed or how many end users added the event data to their personal calendars. By monitoring and analyzing this data, organizations can learn how to more effectively promote and communicate future events online to drive greater event awareness and attendance.
Trumba Connect is available now starting at $99.95 per month. This price includes hosted calendar software and event promotion tools as well as frequent automatic updates, product enhancements and technical support. Premium product service offerings are also available upon request.
About Trumba
Trumba Corporation is a Seattle-based developer of innovative event marketing technology that helps businesses and organizations more effectively publish, promote and communicate their events online. Trumba enables customers -- from small businesses to large organizations -- to connect key audiences with their events, transforming those events into unique and highly-valued marketing and communication opportunities. The company's flagship product, Trumba Connect, increases awareness of important events through hosted web calendar solutions and a comprehensive suite of event promotion tools. Developed for organizations that need to communicate event information to customers, members or employees, Trumba Connect is easy to implement and maintain, and is fully customizable for seamless brand integration. The company is privately held and backed by three of the industry's leading venture capital firms, including Kleiner Perkins Caufield & Byers, August Capital and Oak Investment Partners. To find out more about Trumba, visit www.trumba.com.
Source: Trumba Corporation
CONTACT:
Matt Otepka
Trumba Corporation
+1-206-568-5142
press@corp.trumba.com
Web site: www.trumba.com/
