Original Press Release
New Silicone Water-Repellent Technology Offers Potential for Softness in Outerwear and Activewear
Press release date: March 12, 2012
Achieve durable water repellency and premium softness with Dow Corning DWR-7000 Soft Hydro Guard
MIDLAND, MICHIGAN, USA: Global textile brand specifiers can now equip their sports and recreation apparel with both excellent water repellency and improved softness - and do so without the use of fluorine, solvents or alkylphenol ethoxylates (APEO).
Dow Corning DWR-7000 Soft Hydro Guard is a silicon-based technology emulsion. It not only provides excellent water repellency but also imparts premium softness to most textile substrates, particularly cellulosic and blends. The water repellency imparted has shown to be durable after 30 home laundry wash times, which is equal to, or better than, that imparted by standard fluorocarbon water repellent finishing systems in the market.
"Leading brand apparel companies are looking for innovative water repellency technologies that can provide eco-friendly solutions for their garments without sacrificing comfort," said Joanna Giovanoli, Marketing Manager, Dow Corning Textiles. "With the help of Dow Corning DWR-7000 Soft Hydro Guard, the brands are able to create apparel designed for wet weather. In contrast to current fluorocarbon technologies, silicon-based emulsions contain no fluorine, solvents or APEOs (alkylphenol ethoxylate). Silicones exhibit no adverse toxicological effects or evidence of bioaccumulation and have no effects on soil-living species or on crop growth."
Along with excellent durability, Dow Corning DWR-7000 Soft Hydro Guard also provides very good stability and compatibility with most textile auxiliaries. It requires no heat reactivation or additional performance extenders, softeners and lubricants. Fernando Vazquez, Dow Corning Global Applications Manager, will present this new product at the AATCC 2012 International Conference March 21-23.
Find out more about Dow Corning's comprehensive selection of products, services and technology solutions for the textile industry at dowcorning.com/textiles.
About Dow Corning
Dow Corning (dowcorning.com) provides performance-enhancing solutions to serve the diverse needs of more than 25,000 customers worldwide. A global leader in silicones, silicon-based technology and innovation, Dow Corning offers more than 7,000 products and services through the Dow Corning and XIAMETER brands. Dow Corning is equally owned by The Dow Chemical Company and Corning, Incorporated. More than half of Dow Corning's annual sales are outside the United States.