Product News: Software
Revenue Cycle Analytic Tools measure impact of marketing activities.
Press Release Summary:
June 3, 2010 - Marketo Revenue Cycle Analytics family of products helps marketers measure and forecast revenue cycle over time. Analytics, presented in the form of interactive reports and dashboards, provide insight based on past results and future projections to support continuous performance improvements. Offering allows users to define milestones, track how leads move through cycle, as well as forecast the impact marketing initiatives will have on future revenues.
Original Press Release
Marketo Redefines Marketing Automation with Revenue Cycle Analytics
Press release date: May 25, 2010
- Marketo Revenue Cycle Explorer gives insight into the performance of the revenue cycle over time with powerful yet easy-to-use interactive reports and dashboards;
- Marketo Planning and Forecasting uses predictive analytics to help companies forecast future pipeline and revenue generated from marketing activities;
- Marketo Executive Insights turns revenue cycle analytics into boardroom-ready dashboards and presentations with one click;
- Marketo Analytics Engine is a highly-scalable, open analytics platform that enables sophisticated revenue cycle analytics over time. "The early feedback on Marketo's Revenue Cycle Analytics has been extremely positive. We look to use the new solution to gain deeper insights into the performance of our marketing programs," said Thom VanHorn, Vice President of Global Marketing for Application Security, Inc. "Marketo's new offering will allow us to track how leads move through the funnel, as well as forecast the impact marketing will have on future revenues." "The time delay between when a marketing investment is made and when it delivers return makes it extremely difficult to measure ROI," said Jon Miller, vice president of marketing for Marketo. "After three years of intense work to understand the intricacies of this issue we have solved the problem by developing the first solution that defines the milestones along the revenue cycle, tracks how prospects move through the funnel over time, and creates models that predict future movement. This enables marketers to accurately measure and forecast the effect that marketing has on revenue -- and as a result helps them earn a seat at the revenue table." The Marketo Revenue Cycle Modeler and the Marketo Analytics Engine are available immediately, with the remaining products rolling out during the remainder of 2010. About Marketo Marketo is the revenue cycle management company, revolutionizing how marketing and sales teams of all sizes work - and work together - to accelerate predictable revenue. Marketo's solutions are both powerful and easy to use, providing explosive revenue growth throughout the revenue cycle from the earliest stages of demand generation and lead management to deal close and continued customer loyalty. Marketo Lead Management helps marketers acquire, nurture and qualify more high quality sales leads with less effort; Marketo Sales Insight helps sales understand, prioritize and interact with the hottest leads and opportunities to close business faster; and Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle. Marketo won the 2010 CODiE award for 'Best Marketing Solution' and was voted 'Best Marketing Automation Application' and 'Best Mass Emails Solution' by Salesforce customers on the Force.com AppExchange. As of April 2010, more than 500 enterprise and mid-market clients in 14 countries have selected Marketo. Source: Marketo