Product News: Chemical Processing & Waste Management

Retro-reflective Glass Bead Film offers wide-angle visibility.

Press Release Summary:

July 10, 2013 - Featuring PVC-free construction, REFLECTAmark® U 450 WHITE REFLECTIVE consists of 4.5 mil urethane film with glass bead retro-reflective coating. Product allows light to reflect from wide angle, making objects off to side easily visible for optimized safety and awareness. Printable via solvent and UV inkjet, sheeting can be top-coated and is suitable for fleet vehicles with retro-reflective markings, plotter cut numbers/letters, and for roadside construction equipment.

Original Press Release

FLEXcon Releases the Industry's First Wide Angle Glass Bead Retro-Reflective Product Available in the U.S.

Press release date: July 2, 2013

REFLECTAmark U 450 WHITE REFLECTIVE Enhances Visibility and Safety

Spencer, Mass. – FLEXcon, an innovator in adhesive coating and laminating, today announced the launch of REFLECTAmark U 450 WHITE REFLECTIVE, the only wide angle glass bead retro-reflective product available in the U.S. FLEXcon is delivering a 4.5 mil urethane film with glass bead retro-reflective coating that also has a “greener” PVC-free construction.

Wide angle glass bead retro-reflective technology allows light to reflect from a much wider angle than standard retro-reflective glass bead products, such as an approach of 70 degrees. This means that objects off to the side are more easily visible, offering increased awareness and safety. Standard glass bead products are designed to only reflect light directly back to the source, such as on a stop sign where a driver is approaching the sign directly or only slightly off to the side. With wide angle glass bead technology, objects further off to the side are now more visible.

REFLECTAmark U 450 is ideal for fleet vehicles with retro-reflective markings, plotter cut numbers/letters, and for roadside construction equipment --delivering night time visibility that enhances safety. For example, parked road construction equipment or a dumpster in a dark alley can now be easily spotted. The technology can also enhance brand visibility when combined with a removable adhesive for vehicle advertising and vehicle wraps. The wide angle reflectivity means that advertisements will pop, especially at night.

“Retro-reflective materials were originally designed for the traffic sign market where the entrance angle of the light source and the observation angle of the operator in the vehicle was typically very consistent,” said John Bennett, Vice President Product Identification Business Team, FLEXcon. “FLEXcon has now expanded its retro-reflective offerings into many other end-use applications where the source of light and observation is from many angles. We’re now delivering a solution for wide angle reflectivity so that objects off to the side are more visible, enhancing safety day or night.”

REFLECTAmark U 450 WHITE REFLECTIVE meets world specifications of enclosed glass bead type sheeting with seven year durability. REFLECTAmark U 450 is printable via solvent and UV inkjet and can be topcoated for compatibility with HP Indigo, Jetrion and conventional print technologies.

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About FLEXcon
FLEXcon is an innovator in adhesive coating, laminating and finishing of durable materials used in graphics applications, electronics and new products. Through a culture of curiosity, flexibility and a drive for excellence, FLEXcon is the trusted partner to a wide range of companies from printers and fabricators to engineers and designers developing products for existing and emerging markets. Headquartered in Spencer, Mass. the company has operations throughout North America and Europe with distribution worldwide. For more information, visit or call 1-508-885-8200.


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