Original Press Release
Goodyear Wrangler Goes 'Pro' with New Heavy-Duty Tire for Working Pickup Trucks
Press release date: August 14, 2006
AKRON, Ohio, Aug. 14 // -- The Goodyear Tire & Rubber Company (NYSE:GT) today introduced the latest addition to its premium Wrangler® lineup of tires -- the Wrangler featuring SilentArmor Technology Pro-Grade. Sporting a new tread compound, the enhanced toughness and treadwear capability of the new Wrangler Pro-Grade tires is for contractors, landscapers, boaters, horse enthusiasts or any other professional or private pickup truck owner who regularly hauls or tows heavy loads.
According to the latest available government reports, there are more than 39 million registered pickup trucks on the road in the United States(1). Whether hauling a heavy load to a construction site, pulling a trailer loaded with landscaping equipment or towing a boat, American workers and consumers are relying more and more on three-quarter and one-ton pickup trucks to deliver the power and versatility they require. In fact, according to statistics from Power Information Network, a division of J.D. Power and Associates, sales of heavy-duty pickups as a percentage of overall pickup truck sales have increased steadily each year for the past three years from 25.3% in 2003 to 31.9% in 2005.
"Three-quarter and one-ton pickups generate more torque than full-size, half-ton trucks, and that extra torque can contribute to faster tread wear, especially on vehicles that are frequently loaded or towing," said Todd Hershberger, Goodyear general marketing manager for light-truck and SUV tires. "The new Wrangler SilentArmor Pro-Grade helps provide a tough tread for those who use their trucks in heavy-duty, high-torque applications -- all the while delivering the comfortable and quiet ride they expect from Wrangler with SilentArmor Technology."
The Wrangler SilentArmor Pro-Grade is a perfect complement to the American work truck. Rugged toughness under constant heavy use is a focal point of this product. A new, chip- and chunk-resistant tread compound enhances tread wear in heavy loading and towing applications. Two high-tensile steel belts and a layer made with DuPont(TM) KEVLAR® (two layers of KEVLAR in Load Range E sizes) help absorb road noise and provide a smooth and quiet ride. The tire also features an enhanced Rim Lock, offering a more stable bead area to reduce rim slip for minimal balancing throughout the life of the tire and a Rugged Rim Guard, which helps protect expensive wheels from accidental curb damage.
The Wrangler SilentArmor Pro-Grade also features a rugged tread pattern for a consistent tread contact patch at a variety of load and speed conditions, to maximize traction in all conditions, and enhance tread life and resistance to uneven wear. Unique traction ridges are also used within the tread of the tire for enhanced traction in wet or muddy conditions, and the tire bears the industry's mountain-snowflake symbol, certifying it for "severe snow" usage.
Goodyear's exclusive Durawall(TM) rubber compound, borrowed from Goodyear's tire for severe off-road use, the Wrangler MT/R, reinforces the sidewall to help resist punctures and cuts; it also appears in the tread region on the Wrangler Pro-Grade to enhance resistance to rock drilling in the tread grooves.
The Wrangler SilentArmor Pro-Grade carries a consumer-friendly after-sale package to extend the feeling of confidence in the product. The "Wrangler Utility Package" offers:
o 50,000-mile treadlife limited warranty o 30-day no obligation trial period o Nationwide warranty service o Online product registration o Off-road assistance
The Pro-Grade icon, with the Goodyear wingfoot design between 'Pro' and 'Grade', appears on the tire's sidewall to call out the professional grade performance consumers can expect from this tire.
Wrangler SilentArmor Pro-Grade fits the most popular 'working trucks' on the road, including some of the best-selling heavy-duty and super-duty trucks today, such as Ford F-250 and F-350, Chevy and GMC 2500 and 3500 models, and Dodge 2500 and 3500. Pro-Grade expands the availability of Goodyear's popular SilentArmor Technology, currently available in 33 sizes covering P-metric, LT- metric and high flotation applications for 15-18 inch rims, with 14 select LT sizes with load ranges D and E and rim diameters ranging from 16-20 inches. This 47-size lineup will continue to grow, with seven more sizes scheduled to be added in 2007.
For more details about Wrangler SilentArmor Pro-Grade tires, visit http://www.goodyearwrangler.com/. For other information about Goodyear, or to find the nearest Goodyear retailer, visit http://www.goodyeartires.com/.
(1) US Dept. of Transportation, Federal Highway Administration, Highway
Statistics 2004, TRUCK AND TRUCK-TRACTOR REGISTRATIONS - 2004
Source: The Goodyear Tire & Rubber Company
CONTACT: Jim Davis The Goodyear Tire & Rubber Company, +1-330-796-4114
Web site: http://www.goodyear.com/ http://www.goodyearwrangler.com/ http://www.goodyeartires.com/ http://www.goodyearnewsroom.com/