Original Press Release
Sony Introduces Versatile, High-Quality Telephoto Zoom Lens for Alpha A-Mount Camera Line
Press release date: July 25, 2012
High-Speed, Quiet DT 55-300mm F4.5-5.6 SAM Telephoto Zoom Lens to hit Retail in September
SAN DIEGO -- From flattering portraits to faraway wildlife and fast-action sports, nearly every subject can be captured beautifully with the new SAL55300 telephoto zoom lens, the latest addition to Sony's A-mount lens lineup.
Optimized for use with a A-mount camera models with APS-C sensors, the compact, stylishly-designed interchangeable lens is an ideal addition to the camera bag for any Sony photographer.
"The new SAL55300 lens is a perfect complement to our acclaimed line of alpha A-mount cameras with Translucent Mirror Technology, allowing consumers to capture distant, faraway subjects with razor-sharp focused images and Full HD videos," said Mike Kahn, director of the alpha business at Sony Electronics. "With a versatile 55-300mm, 5.5x magnification range, fast, quiet performance and an attractive price tag, it's a welcome addition to our alpha A-mount system."
The new SAL55300 lens features a whisper-quiet Smooth Autofocus Motor (SAM) and an advanced optical design to get the best from the high-speed performance and high resolution sensors common to Sony's A-mount camera lineup. Additionally, it contains an ED (Extra-Low Dispersion) glass element, commonly featured on premium Sony G Lens models, that reduces color aberrations, improves image quality and provides excellent contrast and corner-to-corner sharpness.
Pricing and Availability
The new SAL55300 A-mount interchangeable lens for A-mount cameras will be available in September for about $300 at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.
CONTACT: Matt Parnell, Sony Electronics Inc., +1-858-942-7975, email@example.com