Product News: Fasteners & Hardware
Black Light Bands maximize promotional impact.
Press Release Summary:
October 16, 2012 - Made of stretchable rubber, Black Light Wristbands™ use black light-reactive ink, turning regular wristbands into glowing billboard for maximum promotional effect. Each wristband is printed to custom specifications, including event logos, sponsors' logos, dates, and special offers. With 6 different ink colors to choose from, bracelets offer customizable accessory for various events.
Original Press Release
Alliance Rubber Company Introduces New Black Light Bands
Press release date: October 12, 2012
Hot Springs, Ark. - Ad Bands®, a leading provider of custom printed and promotional products, announces its latest addition to the Ad Bands® product line made exclusively for the ad specialty market.
Black Light Wristbands™ are the first stretchable rubber wristbands that use blacklight-reactive ink, turning regular rubber wristbands into a glowing billboard for maximum promotional effect.
“Each wristband is printed to custom specifications including event logos, sponsors' logos, dates, special offers, etc. for a truly unique wristband that boosts your brand,” Andrea Reid, Ad Bands® Sales Manager, said. “The ink is activated by a black light, highlighting your message with a colorful glow. With six different ink colors to choose from, these fully customizable bracelets are ideal as an accessory at your next event.”
She continued, “Your logo, product, or message will be the feature anywhere UV black lights are used. The eye-catching ink creates a unique souvenir, even when the bands are out of the black light.”
According to the manufacturers of blacklight-reactive ink, humans can only view a spectrum of colors from red to violet. There are, however, other invisible “colors” above and below the spectrum. For instance, the color above red is called infra-red and the color below violet is called ultraviolet. These become visible in black or ultraviolet light making Black Light Wristbands™ possible.
About Ad Bands®
For more than 25 years, Ad Bands® has provided the ad specialty industry the widest selection of rubber, silicone, and TPE wristbands. Ad Bands® is a leading supplier in the promotional products industry. Continuously expanding its offering of "Quality Printed Products," the company distinguishes itself by providing fun and inventive merchandise such as FotoFlex, Glowbands, QRC Bands, Silicone Bands, Workout Bands, and Fragrance Bands.