Web Service helps manage online promotions.August 15, 2006 -
Consisting of XML web service, Link Locator Direct helps merchants and affiliates execute, monitor, and manage online promotions with most timely content available. Merchants categorize text and banner creative in 1 of 6 standard Link Locator categories, including Best Converting, Logos, Free Shopping, Promotion/General, Coupons, and Hot Products. Data feed pulls creative based on affiliate's requested categories; feed is then updated with creative on continuous basis.
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Original Press release
LinkShare Corp.
215 Park Ave. S.
New York, NY, 10003
USA
LinkShare Corporation Announces Release of Link Locator Direct
New tool enables merchants and affiliates to manage and administer promotions via XML data feeds; The Antidote to Stale Content
NEW YORK, July 6 // -- LinkShare Corporation, a global leader in performance-based marketing solutions, is pleased to announce the release of Link Locator Direct, an XML web service developed to help merchants and affiliates more efficiently execute, monitor, and manage their online promotions with the most timely content available.
Link Locator Direct is easy to use. Merchants categorize their text and banner creative in one of six standard Link Locator categories, including Best Converting, Logos, Free Shopping, Promotion/General, Coupons, and Hot Products. The Link Locator Direct feed pulls creative based on an affiliate's requested categories; the feed is then updated with creative on a continuous basis. Any new merchant additions are available to download in approximately one hour.
"The result is faster access to fresh content for affiliates, more timely visibility for merchants' creative, and a more seamless collaboration for both," notes Stephen R. Denton, President of LinkShare Corporation.
Link Locator Direct is available to all LinkShare merchants and affiliates. Please visit www.linkshare.com for more information.
About LinkShare Corporation
LinkShare Corporation is a leading provider of technology solutions to track, manage, and analyze the performance of sales, marketing, and business development initiatives. Combining patented technology, the reach and distribution of a robust network, and expert account management services, LinkShare empowers clients with the ability to collaborate with partners online and develop cost-efficient pay-for-performance campaigns. LinkShare provides the platform, tools, and reporting to help clients acquire new customers, increase revenues, drive results, and measure success across affiliate, search, and e-mail initiatives. LinkShare clients are Fortune 500 and prominent companies doing business online, and include J.C. Penney, 1-800-Flowers.com, American Express, Avon Products and Dell. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco and Chicago.
LinkShare is a wholly owned subsidiary of Rakuten, Inc. Headquartered in Tokyo, Rakuten is one of the world's largest and most comprehensive Internet service companies, providing leading services in e-commerce, portal & media, travel, financial services, and professional sports. Rakuten focuses on new business development and increasing its scope in order to improve and diversify service offerings. Rakuten is a publicly traded company in Japan (JASDAQ: 4755).
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