Web-Based Tool enables on-demand media measurement.October 22, 2007 -
Built on text-mining platform, Factiva Insight: Agency Analytics lets professional researchers in public relations agencies and corporate communications departments acquire content from premium news sources, Web sites, blogs, and message boards. Interface is designed to handle multiple projects for multiple clients or groups and puts full control of search and chart criteria in hands of users. This enables them to react to internal or external client requests.
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Original Press release
Dow Jones & Co., Inc.
200 Liberty St.
New York, NY, 10281
USA
Dow Jones Introduces Factiva Insight: Agency Analytics for Public Relations Agencies and Corporate Communications Professionals
Web-Based Tool Delivers On-Demand Media Measurement Across Diverse Content Sources
NEW YORK, Oct. 11 -- Dow Jones & Company (NYSE:DJ) today announced the availability of Factiva Insight: Agency Analytics, a Web- based tool that allows professional researchers in public relations agencies and corporate communications departments to conduct high-quality media measurement on demand across premium news sources, Web sites, blogs and message boards. The tool provides researchers and communicators with compelling results around the effectiveness of their communications strategies.
"With the 24-hour news cycle, the need for on-demand media measurement has increased, as clients require fast insight into issues in the media affecting their organizations," said Alan Scott, senior vice president and chief marketing officer of the Dow Jones Enterprise Media Group. "Factiva Insight: Agency Analytics puts full control of the search and chart criteria into the hands of the researchers within public relations agencies and communications departments, enabling them to react quickly to internal or external client requests."
Using the power of the Factiva text-mining platform, the tool streamlines the process of conducting media measurement while freeing researchers from the time-consuming task of gathering information and creating visual reports. They can now spend more time on higher-value analysis that enables them to deliver strategic findings to provide differentiated, winning executive briefs and client pitches.
In addition, Factiva Insight: Agency Analytics was designed to work the way busy public relations agencies and communications departments work. It offers an easy-to-use interface designed to handle multiple projects for multiple clients or groups. The charts created by Factiva Insight: Agency Analytics are ready for use in a variety of outputs, including PDF documents, Microsoft Office applications or Web sites, and are e-mailed to the client in a zip file.
For more information about Factiva Insight: Agency Analytics, visit factivainsight.com/agency, and to learn more about Dow Jones, visit dowjones.com.
About Dow Jones & Company
Dow Jones & Company (NYSE: DJ; dowjones.com) is a leading provider of global business news and information services. Its Consumer Media Group publishes The Wall Street Journal, Barron's, MarketWatch and the Far Eastern Economic Review. Its Enterprise Media Group includes Dow Jones Newswires, Factiva, Dow Jones Client Solutions, Dow Jones Indexes and Dow Jones Financial Information Services. Its Local Media Group operates community-based information franchises. Dow Jones is co-owner with Hearst of SmartMoney. Dow Jones provides news content to CNBC and radio stations in the U.S.
CONTACT: Shannon Sullivan of Dow Jones & Co., +1-609-627-2312, Shannon.sullivan@dowjones.com
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