Video Service markets products to could-be customers.
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Press Release Summary:
Offered as turnkey service, Channel Videos helps manufacturers and their channel resellers communicate specific messages that relay benefits of their products to promote sales. Video Ambassadors(TM), video presentations for technology education and sales, can also be used for managing process from beginning to end. This can include pool of 250+ professional on-camera talent, script preparation, and video shooting and editing. Finished product can be posted to website and burnt to DVD.
Original Press Release:
Channelvideos.com Launches, Combining Proven Methodology, Innovative Approach to Messaging that Drives Technology Sales
Customized videos achieve response rates up to 15x higher than other methods; consistency, clarity of message key in winning contracts
WESTLAKE VILLAGE, Calif., May 3 -- Corporate Channels Inc., the global leader in reseller development for manufacturers of high technology hardware and software, today announced the introduction of Channel Videos, a new, affordable turnkey service designed to help manufacturers and their channel resellers dramatically communicate the benefits of their products as a way of increasing sales.
Resellers and integrators in the technology channel have repeatedly expressed the need for tools to help them explain the benefits of their products to end users, helping to generate interest and powerfully, yet simply. At a starting price of less than $2,000, its Video Ambassadors(TM), Channel Videos' innovative video presentations for technology education and sales, can be used as a key element in a company's marketing efforts, as well as managing the process from beginning to end, including an established pool of more than 250 male and female professional on-camera talent, script preparation and video shooting and editing. The finished product can easily be posted to a website for download or streaming, and recorded onto a DVD that can be sent to prospective customers and partners.
Channel Videos' management team has more than two generations' experience of working with and understanding a full array of high technology. This allows them to knowledgably develop the content for both technology manufacturers and resellers of all sizes, enabling the Channel Videos team to take existing sales collateral like PDF or PowerPoint files, and rapidly turn them into full-scale professional multimedia videos.
"Channel Videos has dramatically increased our sales by providing our resellers and end users with the perfect message that takes the mystery out of our product," said Brent Bowlby, Chief Executive Officer at Intradyn, the leader in simple, affordable appliance solutions for automated email archiving and retrieval. "Their Video Ambassador allows our sales team to focus on closing sales and talk to 10 times more prospects every month without having to hire additional resources, eliminating hundreds of hours every month of redundant and unnecessary webinars to prospects. Our telesales department revenues went through the roof after implementing the videos into our follow- up emails. No longer do we have to rely on prospects presenting our technology to the real decision makers in their organizations."
The benefits for technology companies are clear: Video Ambassador presentations allow them to deliver the specific messaging they want, as well as demonstrating their products' benefits in a way that quickly connects with prospects. The customized videos also let channel partners focus on what they do best; analyzing their customers' needs, and crafting a technology solution that meets those challenges. Integrators and resellers can also use Video Ambassadors to achieve a response rate up to 15 times higher when used in emails than through other, more traditional, outreach methods. In many cases, the cost of the Video Ambassador for VAR's can be paid for through channel marketing funds from vendors.
"Since channel sales representatives often work with a wide range of products, many of them have a limited knowledge of any given solution, which hinders their chances of success especially if the prospect has technical questions," said Eric Williams, Corporate Channels' president and chief executive officer. "There is a laundry list of vendors and resellers trying to sell products that solve a given challenge, at any point in time; Video Ambassadors can do much of the technical selling for them, while positioning them at a higher level than their competitors, helping them stand out from the crowd."
More information is available from the company's website, www.channelvideos.com.
About Corporate Channels Inc. (CCI)
Founded in April 1999, CCI (www.corporatechannels.com) has more than 100 clients worldwide, with a dedicated network of more than 1,300 resellers representing 5,700 sales representatives in the field. System integrators and value added resellers (VARs) have come to depend on CCI to bring them new and emerging or established and previously unheard of technologies, and to help them convert prospects into sales through its award-winning Deal Registration Program (DRP). Other products and services included channel advisory roles, call center implementation, lead generation, executive search, video production, M&A activities. The company will soon to release its own CRM channel software, designed for manufacturers and ISVs to better manage and increase channel sales.
CONTACT: Eric Williams of Corporate Channels, Inc., +1-805-496-9909, or eric@corporatechannels.com
