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Traceability System checks status of products in real-time.

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October 13, 2004 - Trace Eye manages entire production process from start to warehousing and delivery. It collects all real-time information related to production process including inventory and internal warehousing management, then sends information to production plant, warehouse, and distribution center, facilitating traceability as product passes through stages. Information is converted into electronic data so that it can be traced and shared within organization.

SATO Corporation Launches "Trace Eye" Improved Traceability System

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SATO Corporation
21-3,Ebisu 1-chome
Tokyo, 150-0013

Press release date: October 6, 2004

Labeling and AIDC pioneer predicts first year sales to hit 10 billion

Japan - October 6, 2004 - SATO Corporation today announced its improved industrial traceability system, called "Trace Eye". The Trace Eye system has been developed to fulfill the needs of manufacturers who need to be able to check the status of the products in real-time. Trace Eye is structured to manage the entire production process from the start to warehousing and delivery.

SATO's Trace Eye system first collects all real-time information related to the production process including inventory and internal warehousing management. It then sends the gathered information to the production plant, warehouse, and distribution center, facilitating improved traceability as the product passes through the various stages from manufacturing to delivery. The system is structured to fill the tracing requirements of not just the production facility, but also at warehouse and distribution center levels.

Trace Eye is particularly relevant to food and beverage manufacturers who are faced with shelf-life constraints. Japanese beverage maker, Ito En, says it is seriously considering implementing SATO's "Trace Eye" system within its processes, as it seeks to expand its product range to become a global player in the beverage industry.

The Trace Eye system is capable of tracking all the raw materials used during the manufacture of food and beverages - in accordance to Japan's rigorous Food Hygiene Law (May 2003), the procedure of product refining, storage, delivery date as well as the quantity needs to be stored. "Trace Eye" collects all this information, processes the details and converts it into electronic data so that this information can now be traced and shared within the organization.

This system is an extension of SATO's AIDC expertise and technology and SATO's reputation as a leader in labeling and printer applications. SATO's history of AIDC success and experience not only expedites the process of implementing this new traceability system for its customers but also, at the same time, improves on customizability, consequently reducing the implementation lead time.

Trace Eye has four primary configurations and is priced from 80,000 to 250,000 (US$730 - 2,281). SATO has set a sales target for the first year (together with printer, label and related equipment sales) at 10 billion.

About SATO
SATO is a pioneer in the Automatic Identification and Data Collection (AIDC) industry, and the inventor of the world's first electronic thermal transfer barcode printer. It revolutionized the barcoding industry by introducing the Data Collection System (DCS) and Labeling concept - a total barcode and labeling solutions approach providing high quality barcode printers, scanners/hand held terminals, label design software and consumables. SATO is a public listed company in Japan and has worldwide offices in United States, Germany, United Kingdom, Poland, Belgium, Singapore, Malaysia, Thailand and China. SATO stock is traded on the first section of the Tokyo Stock Exchange. More information can be found at

About SATO International
SATO International, previously known as Barcode SATO International Pte Ltd (BSI), is the global sales headquarters of SATO Corporation. Japan-based SATO Corporation is a world leader in automatic identification products including barcode printers. SATO International was incorporated in 2001 to oversee and support sales, marketing and customer service activities at all group member companies. SATO International is the driving force behind SATO Corporation's global branding strategy and expansion into new markets and territories by initiating new product launches, in addition to identifying and securing new strategic partnerships to expand its comprehensive AIDC business outside of Japan. More information on SATO International can be found at
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