Stretch Wrap Film builds brand awareness.
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Press Release Summary:
Offering alternative to hand applied stickers or labels, Logo Wrap(TM) can be applied during normal wrapping cycle, enabling manufacturers to advertise their product while on stretch wrapped pallet. Custom printed film, which is secured under layer of standard stretch film, is visible from all sides of pallet and resistant against normal wear and tear associated with load handling as well as outdoor elements such as severe weather and dust.
Original Press Release:
Stretch Wrapped Loads Build Brand Awareness with ITW Muller's Logo Wrap(TM)
Arlington Heights, IL - Whether in a big-box store, on a job site or on the back of an open-bed truck, pallet loads are often visible to consumers but seldom differentiated. ITW Muller introduces its Logo Wrap(TM) to ensure no load goes unnoticed and no manufacturer loses the opportunity to advertise its product just because it's on a stretch wrapped pallet. The patented technology is a cost-effective and durable alternative to traditional hand applied stickers or labels. Integrated into new or existing ITW Muller Octopus wrapping machines, the custom branded film can be applied during the normal wrapping cycle.
"The Logo Wrap was truly invented out of demand," said Dan Schmidt, Business Development Manager, ITW Muller. "We had several customers who were looking for reliable, simple and cost-effective solutions to enhance their load brand awareness where traditional applications were failing. As both a film and equipment manufacturer we were able to deliver a one-stop solution that met all of their needs."
The custom printed film, which is secured under a layer of standard stretch film, is visible from all sides of a pallet and resistant against normal wear and tear associated with load handling. It can also withstand the outdoor elements. From severe weather to dust, manufacturers can rest assured their loads are always identifiable and professional looking on job sites or in open inventory lots. In addition to its durability, the Logo Wrap minimizes waste and labor. Traditional stickers or labels are typically hand applied, increasing the labor involved. They also have a tendency to fall off or tear, creating unnecessary waste.
"Some customers have saved over $13,000 annually in material and labor costs alone with the Logo Wrap," said Schmidt. "And this figure doesn't include the missed opportunity cost of unbranded pallets."
Because the Logo Wrap film is printed to manufacturer specifications, it can include a company logo, contact information or instructions for storage and transportation. Now a customer pallet is more than just a way to transport product safely and securely; it's also a brand-enhancing marketing tool.
To see the application in action, watch the video at: itwmuller.com/videos_options.php4. For more information about ITW Muller, its products and services, visit: www.itwmuller.com or contact email: sales@itwmuller.com, phone: 1-800-OCTOPUS (1-800-628-6787).
About ITW Muller
ITW Muller, a division of Illinois Tool Works, is a leading manufacturer of both innovative stretch wrap equipment and high quality stretch wrap film. Headquartered in Arlington Heights, IL, the company provides a single source for all stretch packaging needs. ITW Muller's highly regarded OctopusTM stretch wrapper line, along with other reliable equipment such as the CobraTM and RaptorTM, provide customers with a wide range of solutions. With the help of an extensive engineering team and talented manufacturing technicians, Muller has a proven history of developing distinctive machines and innovative options to satisfy some of the most difficult stretch wrapping challenges. Crystal clear, high quality cast stretch films are manufactured using a sophisticated 5-layer extrusion process at an ITW Muller facility in Orange, Texas. Strategically located just outside Atlanta, Georgia, ITW Muller's Douglasville stretch film manufacturing facility produces millions of pounds of blown stretch film annually on state-of-the-art equipment. The facility adheres to strict quality control procedures to assure consistent, problem-free product.
