Spotlight incorporates heat displacement shield.

Press Release Summary:




Featuring rigid plastic cover to prevent overheating, 50 W, L3-BLA-50US spotlight fits all Expand retractable and non-retractable products. It includes dimmer switch for adjusting brightness, fitting that securely holds light bulb in place, and cord holder that prevents tangling. Spotlight is ETL-certified under UL, CSA, and CE and has been approved according to Intertek-Semko S-mark. Protective black nylon bag allows for secure transportation.



Original Press Release:



Launch of a New Spotlight



Expand Launches a New Spotlight - Our 50 watt spotlight has been redesigned to incorporate a heat displacement shield and a dimmer switch.

Expand's 50 W spotlight has been improved with a new design and higher quality. The old, chrome cover has been replaced with a rigid plastic cover. The new material prevents the spotlight from overheating, which makes it easier to handle and adjust when the light is on. The light bulb is securely held in to place with a new fitting. There is a practical cord holder which helps prevent the cord from becoming tangled. The version available in the United States will also incorporate a dimmer switch so you can adjust the brightness of the spotlight.

The new spotlight fits all of Expand's retractable and non-retractable products (excl. Expand XStand and pop-up displays). It is delivered in a protective black nylon bag for easy and secure transportation.

Unique Quality and Safety Guarantee
Expand's new spotlight is ETL certified under categories UL, CSA and CE. The spotlight has also been approved according to the Intertek-Semko S-mark, which means that the lamp has passed tests conducted by an independent third part. Expand is one of few manufacturers on the market today that fulfills the demands for an S-mark. The S-mark guarantees the highest safety when you use our products.

This spotlight will become the standard for Expand's displays
The new spotlight (art. no. L3-BLA-50US) will replace the Expand SmartStand spotlight (art. no. 36330-US) and the Expand QuickScreen spotlight (art. no. 66340-US). The Expand BannerStand and Expand BrochureHolder will also use our new spotlight (art. no. L4-BLA-50US). This spotlight will replace the original Expand BannerStand spotlight (art. no. 76340-US). We will have a very limited inventory of the old lights going forward.

About Expand:

Expand is a pioneer in manufacturing and marketing portable media displays and one of the global market leaders.

Our Business Concept
"We enable businesses and organizations to market their products and services in their target groups' own locations and environments."

Our Core Strength
Expand designs and manufactures every product in-house at our ISO 9001 certified production facility. We have a reputation for innovation, design, quality and for being trustworthy. We invented the open frame pop-up and the retractable display among many other unique ideas. Our success throughout the years is a result of focusing on our core values - "being intelligent & innovative in everything we do" - from market research, product development and design to delivery and service.

Our Global Service
With nine Expand offices in seven countries serving over 3300 dealers in 61 countries, we are providing hundreds of thousands of corporate users with high quality media displays. Internationally, we have made and sold over one million displays used by companies, non-profit organizations and government entities around the world.

Providing an Effective Marketing Tool
Expand is dedicated to providing the best in solutions for marketing, brand-building, information and presentations. The Expand marketing displays enable businesses to reach their target audience in its actual environments and locations. Our displays are portable and user-friendly and you can take them to most places where your message deserves attention. Expand offers a versatile range of media solutions that puts businesses in control of their marketing, brand image and sales environment. By providing an opportunity to pinpoint the target audience the Expand media has become a crucial part of the media mix for businesses worldwide.

Our Offices
The Expand corporate office is located in Stockholm, Sweden, with five sales and marketing offices in United States, France, UK, Sweden and Germany. Click here for contact details.

Our Reseller Network
Our products are available worldwide from selected Expand Resellers, who provide customers with high-quality marketing displays and associated graphic services. The Expand Reseller network consists of around 3300 dealers in 61 countries around the world.

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