Software streamlines data mining for auto dealerships.August 15, 2008 -
Scalable to handle large databases, MoneyMaker lets auto dealers leverage existing customer data to use in their marketing efforts. Mining capabilities provide detailed picture of up-sell opportunities with current customers based on factors such as equity in their vehicles, current payment, or customer APR. Solution also supports pre-defined and custom queries/campaigns, results saving and exporting, immediate customer communication, and real-time customer enrollment.
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Original Press release
DealerSocket
1000 Calle Amanecer
San Clemente, CA, 92673
USA
DealerSocket Announces MoneyMaker, an Advanced Data Mining Tool Enabling Auto Dealers to Quickly Increase Profits by Leveraging Existing Customer Data
Simple, Efficient and Cost-effective Tool Requires No Additional Marketing Dollars or Staff
ORANGE COUNTY, Calif., Aug. 6 -- DealerSocket, Orange County's second fastest growing company and the 37th fastest growing nationally (Deloitte & Touche), today announced the immediate availability of MoneyMaker, an efficient, cost-effective and simple to use data mining software tool enabling auto dealers to quickly increase profits by leveraging their existing customer data. In just days, dealers can be up and running on MoneyMaker, either as a component of DealerSocket CRM or as a stand-alone product for their dealerships.
"We are thrilled to offer this fast, easy and affordable tool enabling dealers to quickly increase profits by utilizing their existing customer data, rather than having to spend money on additional marketing efforts or staff," said Jonathan Ord, DealerSocket Co-Founder and CEO. "In today's economic climate, it's critical for dealers to leverage their existing resources to the fullest. Every dealership has data, and that's all they need for MoneyMaker to begin immediately increasing their revenue."
Quickly and easily implemented, MoneyMaker's powerful data mining capabilities provide dealers with a detailed picture of up-sell opportunities with their current customers based on factors such as those "in equity" in their vehicles, current payment, or a customer's APR. From a simple drop-down menu, dealers can choose from eight pre-defined queries or can easily build their own.
In just seconds, query results are returned and can be bounced off Kelley Blue Book. Dealers can then take those results, which can also be saved, emailed or exported to Excel, and communicate immediately with the identified customers directly from MoneyMaker through a variety of campaign options, including: email, pre-recorded or custom call blast, DealerSocket's Call Center or a multi-step campaign.
A drop down list allows dealers to see all campaigns currently running. By simply clicking on a campaign choice, a dealer can enroll the customer in real-time in any campaign they choose. MoneyMaker's intuitive interface also enables dealers to easily create a new campaign in just minutes. Should they select the live call center option, MoneyMaker allows dealers to choose from a list of existing call scripts or define a new one, including the call date, duration and start time.
Available either as a component of DealerSocket CRM or as a stand-alone product, MoneyMaker requires no additional time or resources, and can scale to handle the largest databases quickly and easily. When an administrator logs on via the Internet, MoneyMaker immediately goes to work. With only a few clicks, dealers are able to quickly:
IDENTIFY CUSTOMERS
-- To lower a current payment
-- That are "in Equity" in their current vehicle
-- To lower a customer's APR
-- Based on lease or finance terms, programs and/or banks
-- That have not been in to service in over X months
-- That have purchased but not yet serviced their vehicle
-- Based on birthdays
-- Based on vehicle anniversary
COMMUNICATE
Dealers can then automatically communicate with the identified customers via:
-- Email
-- DealerSocket Call Center
-- Print
-- Pre-recorded or Custom-recorded Call Blasts
-- Multi-step Campaigns
MEASURE
MoneyMaker also provides dealers with real time tools to understand the ROI on every communication -- driving continuous improvement and cost savings.
MoneyMaker is available now. For more information, visit: http://www.dealersocket.com/products/.... Once there, sign up for a free webinar and experience firsthand what this exciting new data mining tool can do for your dealership.
MoneyMaker Webinars:
Tuesday, August 12th @ 8am PDT
Thursday, August 21st @ 10am PDT
About DealerSocket
DealerSocket provides the most comprehensive Customer Relationship Management solution available today in the automotive dealership market. More than 25,000 users at over 500 dealerships throughout the U.S., Canada, U.K. and Australia now leverage the company's CRM solution to optimize and manage marketing activities, sales processes, customer satisfaction and retention, and service department operations. Based in San Clemente, California, the company has won numerous awards and industry recognition, including being named Best Overall Company in the 2008 International Business Awards. DealerSocket is recognized by Deloitte & Touche as the 37th fastest growing company in North America. More information is available at http://www.dealersocket.com/
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