Software streamlines brand asset management.November 26, 2007 -
BRAND AMPLIFIRE(TM) digital brand asset management tool uses Google Search technology to allow companies to manage and centralize assets such as logos, taglines, and legal content scattered across workstations, servers, and file formats. Brand managers can link preferred brand guidelines, assets, and presentation materials to specific search terms. It also supports Wiki model for assets/guidelines and creation of customized marketing collateral in 4 different formats.
(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)
Original Press release
Siegel+Gale
437 Madison Avenue
New York, NY, 10022
USA
Siegel+Gale Launches BRAND AMPLIFIRE(TM) with Google Search Technology
Next Generation Global Brand Asset Management Tool to be Unveiled at November 12th Conference
NEW YORK and LOS ANGELES, Nov. 12 / / -- Siegel+Gale, the premier brand strategy and design consultancy, announced today the launch of BRAND AMPLIFIRE(TM), an intuitive, powerful digital brand asset management tool using Google Search technology. Unveiled today at the Henry Stewart Digital Asset Management Conference in Los Angeles, BRAND AMPLIFIRE(TM) allows companies to achieve consistent corporate branding across all communications, both print and digital.
By combining Google Search technology with Siegel+Gale's renowned "Simple is Smart" philosophy, BRAND AMPLIFIRE(TM) will be the most advanced -- and user-friendly -- digital brand asset management tool on the market. BRAND AMPLIFIRE(TM) is a joint venture between Siegel+Gale and SmartDoc Technologies.
"This is a truly next-generation product," says Howard Belk, co-President of Siegel+Gale. "One of the greatest challenges for companies as they grow is maintaining consistent, clear branding across their communications. BRAND AMPLIFIRE(TM) allows companies to manage and centralize brand assets -- from logos to taglines to important legal content -- across scattered workstations, servers, and file formats around the world, in a way that leverages the power of an entire organization."
"Relevant digital brand assets can be found in many locations on a corporate network," J.P. Terry, SmartDoc's CEO explains. "First-generation products were only able to find and deliver assets from a central server; the Google Search technology enables BRAND AMPLIFIRE(TM) to find relevant brand assets in different file formats and in different data stores -- including ECM (Enterprise Content Management) systems, file servers and databases."
In addition to classic brand asset management tools such as guidelines and automated templates, BRAND AMPLIFIRE(TM) offers cutting-edge features including:
o BRAND AMPLIFIRE(TM) Recommendations -- Brand managers can explicitly
link preferred brand guidelines, assets, and presentation materials
to specific search terms. These recommendations are similar to the
"Sponsored Ads" seen on Google.com.
o Wiki Architecture -- BRAND AMPLIFIRE(TM) supports a Wiki model for
brand assets and guidelines. This ensures that content is current by
distributing the authoring task to knowledgeable stakeholders within
the organization.
o Customized Marketing Collateral -- BRAND AMPLIFIRE(TM) supports the
creation of customized marketing collateral in QuarkXPress, Adobe,
InDesign or Adobe PDF formats.
With such a streamlined system, Mr. Belk says, "the often discordant voices that emerge through large-scale brand management can begin to function like an orchestra playing in tune."
About Siegel+Gale
Siegel+Gale is one of the world's premier strategic branding companies. Since it was founded by Alan Siegel in 1969, the firm has applied the art and science of simplicity to create branding programs that have helped many of the world's best-known organizations excel. Driven by its philosophy of "Simple is Smart," Siegel+Gale has led the way in bringing innovation to the corporate branding field, including transforming complex, incomprehensible customer communications into plain English; helping clients create distinctive brand voices across all their communications; transporting brands onto the Internet; and aligning the brand experience for customers with the brand promise.
The firm has worked with an array of blue chip organizations, including American Express, Bayer, Lehman Brothers, Medtronic, Dell, Harley-Davidson, Lexus, Merrill Lynch, Yahoo!, Caterpillar, Sony, Motorola, the National Basketball Association, 3M, Dow and The Four Seasons Hotel Group.
Siegel+Gale has full-service offices in New York, Los Angeles, London and Dubai and strategic partnerships around the world. It is part of the Omnicom Group Inc. (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.
A BRAND AMPLIFIRE(TM) demo is available at siegelgale.com/amplifire, or for more information, please contact Davia Temin or Megan Creydt of Temin and Company at 212-588-8788 or news@teminandco.com.
Source: Siegel+Gale
Web site: http://siegelgale.com/amplifire
http://www.omnicomgroup.com/
|
|
|
|
|
|
|
| 
