Software provides marketing operations management.May 27, 2004 - Assetlink v5.5 gives marketing executives end-to-end visibility and control of company's marketing process. It provides modular tools for defining and planning marketing strategies, managing marketing activities and brands, and executing marketing programs and campaigns. More than 50 reports are available for managing all aspects of marketing environment. Key modules include Marketing Planner, Budget Manager, and Project Manager.
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Original Press release
AssetLink Corporation
6700 Koll Center Pkwy, Suite 120
Pleasanton, CA, 94566
USA
Assetlink Introduces Assetlink 5.5: Marketing Management Software for Marketing Executives
Premier Marketing Operations Management Software Enabling Complete Management and Analytics
Pleasanton, Calif., May 25, 2004 - Assetlink Corporation, a provider of integrated Marketing Operations Management (MOM) solutions, announced today the release of Assetlink 5.5, the latest version of its flagship marketing operations management software solution.
The new version, the culmination of seven years of real-world market implementation, gives marketing executives comprehensive end-to-end visibility and control of a company's marketing process, from marketing planning to day-to-day execution. Assetlink provides proven modular tools for defining and planning marketing strategies, managing marketing activities and brands, and executing marketing programs and campaigns.
Developed with chief marketing officers (CMOs) in mind, Assetlink provides executives with intuitive easy-to-use tools to track marketing objectives and manage every phase of marketing.
"CMOs are under increasing pressure from CEO/CFOs to improve accountability and measurement of marketing," said Kimberly Collins, research director for Gartner. "By capturing the company's strategic marketing intent, marketing program execution details and marketing budgets, marketing operations management solutions help CMOs to measure marketing effectiveness and improve marketing efficiencies."
In Version 5.5, Assetlink has added a vast array of marketing reports available to help managers track and manage the efficiency and effectiveness of various marketing programs such as integrated campaigns and associated budgets, tracking workflows, and automating routine marketing processes. More than 50 specialized reports are available for managing all aspects of the marketing environment by CMOs, segment managers, brand managers, marketing services managers, procurement managers, marketing and financial controllers.
"Assetlink is a strategic weapon for marketing executives to connect all the dots in their marketing organization," said Chetan Saiya, president and CEO of Assetlink. "Our new Version 5.5 is the 'gold master' of our complete solution, and we are pleased to make it available to our existing and new customers." Assetlink is currently used worldwide by Global 2000 customers including Nestlé, Clorox, Godiva Chocolatiers, Tropicana, McCannErickson/Interpublic Group, Bristol-Myers Squibb, Credit Suisse Financial Services and other companies.
Key modules in Assetlink 5.5 include:
• Marketing Planner - enables marketing teams at marketing units to define the marketing plan in terms of a consistent mix of marketing instruments and define the linkage between budgets and objectives.
• Budget Manager - enables marketing controllers to track forecasts, vendor estimates and invoices..
• Project Manager - enables project coordinators to define and execute complex processes related to product packaging design and integrated advertising campaigns.
Assetlink's marketing scorecard function enables the marketing team to represent marketing objectives as quantitative and qualitative key performance Indicators and build a scorecard for virtually every aspect of the marketing.
Other modules cover every aspect of the marketing paradigm, from portal management, digital asset management and full control over all level of approvals.
Assetlink 5.5 software is now available directly from Assetlink and selected VAR channels.
About Assetlink
Assetlink Corporation is a marketing operations management (MOM) software company serving Global 2000 companies worldwide. Its Assetlink MOM solution enables companies to improve marketing efficiencies with process automation, achieve marketing effectiveness via rigorous marketing planning tools, measure and improve ROI through integrated marketing budget and procurement management and communicate business impact of marketing by tightly integrating with ERP and CRM systems. For further information or a demonstration, visit www.assetlink.com or e-mail info@assetlink.com.
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