Software powers multi-stage marketing campaigns.November 21, 2006 -
Concentri v4.0 creates and manages every step of campaign including planning, producing, publishing, and performance tracking. Visual campaign console allows users to drag and drop items into campaign, define relationships between each item, and assign production-related tasks to generate correlating project schedules. Campaign items can include data sources, email content, filters for rule and segment definition, forms and surveys, WAP and web content, and SMS message flows.
(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)
Original Press release
Knotice, Ltd.
1640 Akron-Peninsula Rd.
Akron, OH, 44313
USA
Multi-Stage Marketing over Email, Mobile, and Web Made Simple and Affordable with Concentri 4.0
Marketers Get the Power to Engage Today's Digital Consumer
NEW YORK, Nov. 6 -- Ad:Tech Conference, Booth #1825 -- Knotice Ltd., today announced Concentri 4.0, a simple and powerful software platform for creating and managing highly relevant multi-stage campaigns across email, mobile, and web channels. Every step of campaign management, including planning, producing, publishing and performance tracking is available in Concentri 4.0. The solution provides easy creation and delivery of seamless digital media campaigns - all from the marketer's desktop and at a price tag that fits within a marketer's budget.
Concentri 4.0 is the first product of its kind to provide marketers with an intuitive, visual environment to manage multi-stage campaigns across multiple channels from start to finish, cutting production cycles from weeks to days and reducing the costs of managing campaigns by up to 50 percent. Concentri 4.0 provides a single, consolidated feature set that rivals the best-of-breed capabilities offered by today's single-channel solutions for email, mobile, and web marketing, combined with a level of sophistication usually reserved for seven-figure CRM systems.
"Personal relevance should be seamless across every channel a brand uses to communicate with a customer," said Brian Deagan, CEO Knotice, Ltd. "Our goal with Concentri 4.0 is to solve the challenge of combining personally relevant communications with multi-channel and multi-stage campaigns in a way that every marketer can take advantage of. Marketers shouldn't be spending their time figuring out how to use multiple applications to create a consistent and effective consumer experience. With Concentri 4.0 we've cut the time it takes to implement a campaign so you can spend more time on the message rather than the complexities and nuances of a given medium."
Soup-to-Nuts Campaigns in One Package
Knotice's Concentri 4.0 is designed to put marketing campaigns where they belong, in the hands of marketers. The suite includes tools to manage all aspects of an integrated multi-channel and multi-stage campaign in one place.
Concentri 4.0 enables marketers to create sophisticated integrated campaigns without extensive training. With the latest release, Concentri now includes easy-to-use tools for marketers to manage the "four P's" of a campaign:
o Planning and Management - Concentri 4.0's visual campaign console
allows users to drag and drop items into a campaign, define
relationships between each of the items, and assign production-related
tasks to team members to generate correlating project schedules.
Campaign items can include:
o Data sources
o Delivery rules for triggered or schedule sends
o Email content
o Filters for rule and segment definition
o Forms and surveys
o SMS message flows and content
o WAP content
o Web content
o User lists
o Reports
Simple expression building tools allow marketers to quickly refine segmentation rules and obtain record counts during the planning process.
o Production - From the campaign console or from a user's personalized
workspace, team members are a click away from all the needed
functionality to produce a given campaign item within Concentri 4.0.
As campaign items are completed they can be submitted for review and
approval.
o Publishing - Once the campaign is tested and approved, it is ready for
publishing and/or delivery. Because Concentri 4.0 has a channel-
neutral content management system at its core, all campaign-related
content is self-contained within the system. No additional steps are
required for the campaign to go live.
o Performance tracking - Based on the on the items within a campaign,
correlating dashboard reports are auto-generated. Custom reporting
rules can be defined within the campaign to trigger reports at certain
stages of a campaign as well as define custom recipient lists.
Pricing & Availability
Concentri 4.0 will be available in Q1 2007 and can be purchased as a monthly subscription or enterprise license.
About Knotice
Knotice is a software company that provides solutions for Personal Relevance Marketing (PRM) - marketing communications tailored for individual consumers based on their own preferences-over email, Web and mobile. Knotice's solutions give companies a competitive edge by creating strong brand relationships with customers through consistent, personally relevant marketing tailored to each consumer across multiple marketing media.
By integrating marketing campaigns over email, Web and mobile, major marketers can ensure consistent brand and message presentation regardless of how it reaches the consumer. Brands can create a bond with the consumer by showing that they respect individual preferences not only in product, but in how they prefer to receive offers and communications. http://www.knotice.com/
Source: Knotice Ltd.
Web site: http://www.knotice.com/
|
|
|
|
|
|
|
|
