Software offers proactive live chat solution for retail.June 19, 2008 -
Incorporating e-commerce best practices with online conversion methodology and retail industry domain expertise, LivePerson Enterprise for Retail transforms online stores into proactive sales channel. Analyzing visitor's propensity to buy based on browsing behavior, hosted, rules-based platform automatically invites targeted visitors to chat with sales representative. Interactions resulting from targeting and proactive engagement drive incremental orders and revenue.
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Original Press release
LivePerson
462 Seventh Avenue, 21st Floor
New York, NY, 10018
USA
LivePerson Debuts Third-Generation Chat Solution for Online Retail and E-Commerce
Proactive Live Chat Solution Delivers 400% More Incremental Revenue
NEW YORK, June 9 /-- LivePerson, Inc. (NASDAQ:LPSN), a provider of online engagement solutions that facilitate real-time assistance and expert advice, today announced the availability of LivePerson Enterprise for Retail, a new product offering designed specifically for online retailers. Incorporating e-commerce best practices with LivePerson's proven online conversion methodology and retail industry domain expertise, this third-generation chat solution transforms online stores into a proactive sales channel.
The Next Generation of Chat
LivePerson Enterprise for Retail leverages the company's propriety third- generation engagement platform enabling retailers to proactively engage website visitors who are most likely to benefit from live assistance. Analyzing a visitor's propensity to buy based on browsing behavior (such as click-through paths, time on page and previous visits or purchases), the hosted, rules-based platform automatically invites targeted visitors to chat with a sales representative. Interactions resulting from effective targeting and proactive engagement drive the incremental orders and revenue that distinguish LivePerson's third-generation approach.
"In today's Internet age, it is critical that your online presence be compelling and effective so that customers can easily engage in commercial transactions with your company," wrote William Band, Vice President, Principal Analyst for Forrester in the January 2008 report titled eCommerce Best Practices Adoption. "The Internet is the fastest growing sales channel for many companies. Failure to enable full commercial interactions with customers over the Web risks closing the door on new growth opportunities."
Live Chat Value Proposition
Online retailers who have implemented LivePerson's third-generation chat platform have achieved measurable results as compared to first- and second- generation chat solutions, including:
-- 400% increase in incremental orders and incremental revenue
-- 30% increase in average order value
-- 85% customer satisfaction rate
"Since launching the company twelve years ago, we've never wavered in our commitment to humanize the online experience," said LivePerson CEO Robert LoCascio. "As online retail and e-commerce matures, consumers will continue to shift their spending away from stores to the online channel, and we're dedicating to partnering with our customers to benefit from this channel shift."
Availability
LivePerson Enterprise for Retail is currently available and is typically implemented in less than 30 days. For more information, please visit http://solutions.liveperson.com/enterprise/industries/retail.asp
To download LivePerson's white paper, Criteria for a Third Generation Chat Solution, please visit http://solutions.liveperson.com/whitepaper/3rd_Gen/
About LivePerson
LivePerson is a provider of online engagement solutions that facilitate real-time assistance and trusted expert advice. Connecting businesses and experts with consumers seeking help on the Web, LivePerson's hosted software platform creates more relevant, compelling and personalized online experiences. Every month, LivePerson's intelligent platform helps millions of people succeed online; more than 6,000 companies, including EarthLink, Hewlett-Packard, Microsoft, Qwest, and Verizon, rely on LivePerson to maximize the impact of the online channel. LivePerson is headquartered in New York City.
CONTACT: Younjee Kim of LivePerson, Inc., +1-212-609-4222, ykim@liveperson.com
Web site: http://www.liveperson.com/
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