Software offers over 70 professional marketing plans.June 8, 2006 -
Marketing Plan Pro v9 enables users to create type of plan they need for particular situation with choice of 5 outlines, including Complete Marketing, Sales, Strategic Marketing, Implementation, and Financial plans. Program offers option for 2 years of monthly financial reporting or quarterly reports, tables to help implement plan, and over 90 3D charts for tracking milestones, sales, expense breakdowns, etc.
(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)
Original Press release
Palo Alto Software, Ltd.
72 Hammersmith Road
London, , W14 8TH
United Kingdom
Palo Alto Software Introduces the All New Marketing Plan Pro
Version 9 Combines the Standard and Premier Versions Into One Powerful Package Designed to Meet the Needs of Any Marketer
EUGENE, Ore., May 8 / / -- Palo Alto Software today announced the release of a completely revamped version of its marketing software, Marketing Plan Pro v.9. A combination of the former Standard and Premier versions of Marketing Plan Pro, the new edition is offered as one comprehensive package with five unique outlines and a new focus on ROI calculators for media spending and strategy implementation designed to meet all of the needs of any marketer.
Marketing Plan Pro v. 9 offers a fully reorganized plan outline including new topics, color charts, professional tables and improved formatting designed to keep its user focused on implementing a winning marketing plan. Palo Alto Software enlisted the help of industry marketing experts to provide marketers with everything needed to produce, implement and track a marketing plan to completion.
"Palo Alto Software's Marketing Plan Pro has been the segment leader in marketing software for several years now. Even with all of the accolades, we knew we wanted to make the product more comprehensive," said Tim Berry, founder and president of Palo Alto Software. "Our new and improved version is targeted at both owners and operators of small businesses and middle managers at larger companies. Marketing Plan Pro 2006's step-by-step expert guidance, simple-to-use budgeting and strategy implementation make the planning process faster and easier, while still resulting in a professional plan."
New features include:
Five Unique Outline Types Match the Plan to Your Needs:
Create the type of plan that you need for your particular planning situation. Whether you are launching a new product or preparing a market summary for your team, Marketing Plan Pro creates the professional documents you need.
-- Complete Marketing Plan
-- Sales Plan
-- Strategic Marketing Plan
-- Implementation Plan
-- Financial Plan
More Reporting Options
Marketing Plan Pro now includes the option for two full years of monthly financial reporting and an option for quarterly reports. Present your marketing plan your way with built-in flexibility.
New Tables
Includes tables and topics to help you implement you plan. New tables include:
-- Customer Lifetime Value
-- ROI Calculators
-- Sales Pipeline
-- Target Market Messaging
-- Sales Account Plan
Automatic Charts
Marketing Plan Pro includes over 90 colorful 3-D charts that help your marketing plan shine. Charts for tracking milestones, sales, and expense breakdowns make it easy to track results and implement your plan.
Sample Plan Browser
Open a sample marketing plan and view the Plan Setup summary to see if it's a good match for your business. You can then make specific changes to the sample plan in order to tailor the marketing plan for your particular business needs, goals and objectives. Marketing Plan Pro includes over 70 professional marketing plans to make getting started easy.
Palo Alto Software is also including free with Marketing Plan Pro, a copy of the book "The 22 Immutable Laws of Branding" by Al and Laura Reis -- two of the world's best-known marketing strategists.
Marketing Plan Pro v. 9 is available immediately at www.paloalto.com.
About Palo Alto Software, Inc.
Palo Alto Software, Inc., founded in 1988, develops, publishes and markets software products for use with personal computers. BUSINESS PLAN PRO is the best-selling business planning software in the U.S. retail market, according to NPD Intelect (formerly PC Data). Palo Alto Software's other products include, BUSINESS PLAN PRO(R), and ADVERTISING PLAN PRO Palo Alto Software's product line offers "know how" solutions that have made it the market leader in its category. Palo Alto Software's award-winning site, www.bplans.com, continues to be one of the highest trafficked sites in the small business arena, offering numerous business planning resources. Palo Alto Software is a privately owned corporation based in Eugene, Oregon. More information about Palo Alto Software products is available on the company website, www.paloalto.com. To access high resolution images of Business Plan Pro 2004, go to www.paloalto.com/pr and select images from the navigation bar.
CONTACT: Sabrina Parsons of Palo Alto, 800-229-7526, ext. 124, or sabrina@paloalto.com
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