Software integrates inbound and outbound marketing programs.May 4, 2006 -
SSA Marketing v7.0 provides options for decision-making across time, channel, and customer segments. Application allows flexibility to continuously test and improve campaign results using champion/challenger approach. Rules feature lets marketers efficiently define business rules and introduces constructs that enable organizations to represent complex, hierarchical customer profiles while leveraging existing analytical models to further improve campaign results.
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Original Press release
SSA Global
500 W. Madison
Chicago, IL, 60661
USA
SSA Global Strengthens CRM Functionality for Customers' Inbound and Outbound Marketing Initiatives
SSA Marketing 7.0 introduces major enhancements to the company's industry-leading marketing automation solution
CHICAGO, April 3 / -- SSA Global(TM) (NASDAQ:SSAG), a leading global provider of enterprise business software solutions and services, today announced the launch of SSA Marketing 7.0, a best-in-class marketing application suite designed to seamlessly integrate inbound and outbound marketing initiatives.
SSA Marketing 7.0 is the first major SSA Customer Relationship Management (SSA CRM) upgrade since SSA Global acquired CRM provider Epiphany in late 2005. The new solution introduces significant, customer driven enhancements to help companies optimize interactions with customers across multiple inbound and outbound channels.
SSA Marketing 7.0 provides marketers unparalleled, new levels of sophistication and ease of use through the introduction of strategic enhancements in the following areas:
Customer Strategy Groups: SSA Marketing 7.0 helps marketers optimize campaign effectiveness by allowing them to enforce sophisticated real-time decisioning strategies by customer segment. It also provides the flexibility to continuously test and improve campaign results using a champion/challenger approach.
Advanced Real-Time Analytics: SSA Marketing 7.0 provides customers sophisticated options for learning and decision-making across time, channels and customer segments. This allows for continuous and ongoing improvement to real-time data mining results and enables higher acceptance rates.
Improved User-interface: SSA Marketing 7.0 offers customers an improved user interface, making it easier to import data from individual desktop applications and apply it immediately for campaign selection or reporting.
Integration with Statistical Models: SSA Marketing 7.0 enables organizations to leverage existing analytical models to further improve campaign results.
Rules enhancements: SSA Marketing 7.0 makes it possible for marketers to more quickly and efficiently define business rules. It also introduces new constructs that enable organizations to represent complex, hierarchical customer profiles more effectively.
Performance and Scalability enhancements: SSA Marketing 7.0 delivers improved query speed, faster campaign execution, parallel data loading and effective mart compression, all of which can significantly improve application performance and scalability.
New and improved reporting interface: SSA Marketing 7.0 provides more control over report formatting and presentation and helps efficiently generate reports for C-level executives.
"The development of SSA Marketing 7.0 is a key milestone in our CRM strategy to deliver the next generation marketing automation application," said Cory A. Eaves, chief technology officer, SSA Global. "The initial response from our customers indicates we've developed the functionality they need to increase the velocity and effectiveness of their marketing campaigns for generating new revenue and improving customer satisfaction."
SSA Marketing 7.0 has been designed to meet the marketing needs of companies in targeted strategic vertical industries, including financial services, insurance, telecommunications, retail, hospitality, travel and leisure, wholesale and manufacturing.
SSA Customer Relationship Management (CRM), which includes SSA Sales, SSA Service and SSA Marketing, is at the forefront of enabling leading organizations across the world maximize value of their customer relationships. SSA CRM provides companies with the ability to increase revenue per user; improve customer retention, enhance cross-sell effectiveness, deliver better customer service and effectively manage customer interactions across multiple channels.About SSA Global
SSA Global(TM) (NASDAQ:SSAG) is a leading provider of enterprise business software for mid-sized and large organizations, primarily in select manufacturing, consumer and services industries. The company's software solutions include enterprise resource planning, financial management, human capital management, corporate performance management, customer relationship management, product lifecycle management, supply chain management and supplier relationship management. Headquartered in Chicago, SSA Global has over 50 locations worldwide and its product offerings are used by customers in over 90 countries. For additional information, visit the SSA Global web site at http://www.ssaglobal.com/ .
SSA Global(TM) is the corporate brand for product lines and subsidiaries of SSA Global Technologies, Inc. SSA Global, SSA Global Technologies and SSA GT are trademarks of SSA Global Technologies, Inc. Other products mentioned in this document are registered, trademarked or service marked by their respective owners.
Source: SSA Global
CONTACT: Press, Maria Diecidue of SSA Global, +1-312-258-6000, maria.diecidue@ssaglobal.com
Web site: http://www.ssaglobal.com/
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