Software facilitates enterprise marketing management.April 4, 2007 -
Designed to manage work processes and financials associated with marketing, Aprimo Marketing(TM) v7.6 includes offer management application, which gives users ability to create and manage multi-channel marketing campaigns. Offer Manager provides visibility into cost per offer and per audience segment, allowing users to create best campaign for their target audience. Optimizing project management capabilities, Aprimo 7.6 lets managers weigh cost with expected revenue, before campaign is executed.
(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)
Original Press release
Aprimo Inc.
510 E. 96th St., Suite 300
Indianapolis, IN, 46240
USA
Aprimo Announces Release of Aprimo Marketing(TM) 7.6
New Offering Bridges the Gap Between Traditional Marketing Programs and Multi-Channel Marketing Efforts
INDIANAPOLIS, March 19 /-- Aprimo, Inc., the global leader in Enterprise Marketing Management (EMM), today announced the availability of Aprimo Marketing(TM) 7.6, a more comprehensive approach to EMM that adds an offer management application to Aprimo's award-winning EMM solution. Offer Manager gives marketers the ability to easily create and manage multi-channel marketing campaigns.
The release of the enhanced Aprimo Marketing 7.6 continues Aprimo's tradition of offering the most complete EMM solution to marketers. Companies need a solution to manage segmentation across markets to create optimal campaigns, as well as manage work processes and financials associated with marketing. Most importantly, they need to have visibility into the direct marketing process, including the ability to weigh cost with expected revenue, before the campaign is executed
One of the largest global financial services companies is using Aprimo to address the need to perform up-front analysis of campaigns prior to campaign execution. Through Aprimo, this company was able to understand the costs and expected revenue and could optimize their campaigns prior to execution.
"Traditional marketers have been focused on planning and workflow, while direct marketers are focused on segmentation and target audiences," said Michael Emerson, chief marketing officer of Aprimo. "Aprimo 7.6 bridges the gap between traditional marketing and direct or multi-channel marketing, allowing for planning and visibility across the entire enterprise. By extending the reach of Aprimo in multi-channel marketing, we are enabling companies to create optimal campaigns and more effectively manage marketing spend."
Aprimo's Offer Manager capability allows marketers to manage the main components of multi-channel marketing campaigns:
-- The offer or solicitation to a potential consumer
-- Assigning creative elements to an offer
-- The ability to develop and show the assets of the package through Aprimo's Production Management capabilities to give visibility into the actual assets of the package
-- The ability to post the number of people in a particular segment directly from Aprimo's Campaign Manager, providing a complete view to the marketer from estimates to actuals
-- The means to rollup financials from a creative cost standpoint, determining an offer's overall cost
-- Determining the customer segment, or cell, response rate and expected return on investment
With this new capability, marketers can move beyond segmenting audiences purely based on demographics. They now have visibility into the cost per offer and per audience segment, allowing them to create the best campaign for their target audience knowing what their expected return on investment will be for each campaign.
Furthermore, the newest release includes deeper support into multiple marketing channels, including television, radio and print. Aprimo 7.6 greatly enhances production management capabilities with more robust project management capabilities, giving project managers greater visibility upfront to adjust schedules and plan their spend.
"The newest release of Aprimo's already-visionary EMM solution gives marketing departments the ability to evolve their programs as marketing becomes increasingly competitive," said Bill Godfrey, chief executive officer of Aprimo. "Aprimo is consistently ahead of the curve when it comes to providing our customers with the right applications to build their brands. Fusing new multi-channel marketing efforts with existing marketing activities is an important next step for our clients."
The entire Aprimo Marketing suite is built on the Enterprise Marketing Backbone(TM) (EMB), a 100 percent web based, service-oriented architected platform that offers industry leading flexibility, configurability, scalability, and open connectivity to the enterprise.
About Aprimo
Aprimo is the global leader in providing software that translates the value of the brand into market value for the enterprise. Aprimo Marketing(TM) is an integrated Enterprise Marketing Management (EMM) product for leading marketing organizations around the world. Aprimo's technology maximizes shareholder value and supports the strategic role of marketing in the boardroom.
Aprimo Marketing empowers the world's leading brands in financial services, telecommunications, life sciences, automotive, entertainment and media, retail, consumer goods and B2B, including Bank of America, Cingular, Home Depot, Johnson Bank and Johnson Insurance, Toyota, Time Warner Cable and Warner Bros. Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +1.317.803.4300 or visit http://www.aprimo.com/.
Aprimo Marketing is a registered trademark of Aprimo, Incorporated. All other trademarks and registered trademarks are the properties of their respective owners.
CONTACT: Misti Lusher of Aprimo, Inc., +1-650-281-4038, misti.lusher@aprimo.com
Web site: http://www.aprimo.com/
|
|
|
|
|
|
|
| 
