Software drives multi-point digital signage networks.March 11, 2009 -
Harris® Punctuate(TM) manages scheduling and placement of advertising and promotional content and provides inventory control across single networks, multiple networks, and for each individual sign. It incorporates Web-based tools enabling automatic targeting of precise messages so operators can schedule content based on audience attributes. Other tools include those for inventory control, invoicing, user-defined rate cards, campaign management, content approval, and cross-network media buys.
(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)
Original Press release
Harris Corp.
1025 W. NASA Blvd.
Melbourne, FL, 32919
USA
Harris Corporation Introduces Punctuate(TM) Business Management Solution to Drive Profitable Digital Signage Networks
LAS VEGAS, Feb. 25 / / - (Digital Signage Expo, Booth #1810) - Attendees at this year's Digital Signage Expo saw the unveiling of Harris® Punctuate(TM), an advanced software solution that manages the scheduling and placement of advertising and promotional content - the key enabler of new revenue streams that many digital signage operators seek. Punctuate is the first business management solution to provide total inventory control across single networks, multiple networks and for each individual sign, allowing operators to create profitable, scalable digital signage networks.
Developed by Harris Corporation (NYSE:HRS), an international communications and information technology company, Punctuate is a suite of flexible, Web-based tools that enable automatic targeting of precise messages to specific signs across a multipoint out-of-home network. Unlike other business management solutions that are only able to run a loop of continuous content across a single network, Punctuate can tag signs with attributes and point a message directly to a group of displays based on similar attributes across the network.
"Digital signage networks give advertisers out-of-home options to reach consumers on the move, using creative tools and delivery methods to capture the attention of their target audience," said Harris Morris, vice president and general manager, Media and Workflow, Harris Broadcast Communications. "Our Punctuate technology lets operators easily, yet precisely schedule and manage their content, rather than repeating the same content loops across the entire network. This enables them to reach the right audience at the right time and maximize the value of their advertising and promotions."
Unique in the market, Punctuate brings together two significant functions: automatic content placement and accurate business management. Intelligent, automatic content placement allows network operators to capture the attention of a specific audience by scheduling content based on display attributes that finely target the appropriate consumers. Operators can create networks within networks and place video and data content based on the location of the sign, business service offered, time of day, audience demographic, and other user-defined attributes. Punctuate provides accurate business management through a number of empowering tools including inventory control, invoicing, user-defined rate cards for automatic ad pricing, campaign management, content approval, and cross-network media buys for national advertising campaigns.
Punctuate joins the successful Harris Digital Signage(TM) solution set and network services to deliver the industry's most comprehensive offering for signage operators who want to enhance revenue and build their brand with high-quality video networks. Leveraging its expertise in developing traffic and billing solutions for the broadcast industry, Harris created a system capable of tracking and reporting inventory and advertising revenue, as well as storing, scheduling and rotating content. Punctuate is available with a variety of hosting options and seamlessly integrates with Harris® InfoCaster(TM) playout systems for a complete digital signage solution.
Harris Broadcast Communications offers products, systems and services that provide interoperable workflow solutions for broadcast, cable, satellite and out-of-home networks. The Harris ONE(TM) solution brings together highly integrated and cost-effective products that enable advanced media workflows for emerging content delivery business models.
About Harris Corporation
Harris is an international communications and information technology company serving government and commercial markets in more than 150 countries. Headquartered in Melbourne, Florida, the company has annual revenue of $5.4 billion and 16,000 employees - including nearly 7,000 engineers and scientists. Harris is dedicated to developing best-in-class assured communications® products, systems, and services. Additional information about Harris Corporation is available at www.harris.com.
Source: Harris Corporation
CONTACT: David Cohen, Director, Marketing Communications, Harris Broadcast Communications, +1-610-327-6483, david.m.cohen@harris.com
Web Site: http://www.harris.com/
|
|
|
|
|
|
|
| 
