Software Platform centralizes digital communications.January 25, 2007 -
Designed for broadband service providers, Contact-Centric Communications brings IM, multimedia content sharing, email, and VoIP together to provide central Web 2.0 console with unified access to communications services. This Memova® Messaging solution provides online environment that lets subscribers access and manage communications services and personal content. Universal address book automatically updates contact information across all integrated applications.
(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)
Original Press release
Critical Path, Inc.
Level 50, 101 Collins Street
Melbourne, Victoria, , 3000
Australia
Critical Path Gives Broadband Service Providers a Competitive Edge with Contact-Centric Communications
New Memova(r) Messaging solution integrates consumer messaging, content sharing and digital communications services into one powerful console
SAN FRANCISCO - January 23, 2007 - Critical Path, Inc. (OTC: CPTH), a leading provider of messaging software and services, today unveiled Contact-Centric Communications - a new Memova(r) Messaging solution designed for the broadband service provider market. Bringing together messaging, content sharing and digital communications, the new solution enables service providers to improve the consumer experience by providing a powerful, central Web 2.0 console with unified access to the communications services consumers want and use most.
With the increasing popularity of email, VoIP, text and instant messaging, blogging, photo sharing and more, consumers are benefiting from and engaging in digital communications in fundamentally new ways.
However, multiple devices and applications often mean consumers are plagued by too many access points, information overload, lack of continuity and little, if any, control over who contacts them. Designed with consumers in mind, Critical Path's Contact-Centric Communications solution provides a simple, yet comprehensive, online environment.
Subscribers' communications services and personal content are accessible and managed from a single user-friendly console - all centered on their contacts.
For service providers who are striving to deliver an engaging user experience while retaining ownership of the customer relationship, the Contact-Centric Communications solution integrates email, VoIP, instant messaging, multimedia content sharing and other services into a centralized location on the service provider's portal - reducing the need for subscribers to go elsewhere and keeping competitive threats at bay. Additionally, it provides a compelling new service to attract and retain customers, drive advertising revenues, and increase overall brand value.
"With MP3 players, mobile phones, digital cameras and personal computers ingrained in their daily lives, consumers now need a master 'remote control' to manage their digital communications. At the same time, service providers can't afford to become just a pipe and are looking for ways to own the consumer relationship from beginning to end," said Bruce Warren, Senior Product Marketing Manager, Critical Path.
"Contact-Centric Communications provides consumers with easy-to-use, unified access to the services they use most, and offers service providers an innovative way to improve subscriber loyalty, drive customer growth and ultimately increase revenue."
The solution features a universal address book that automatically updates contact information across all integrated applications.
Additionally, presence data collected from multiple services enables subscribers to instantly see which contacts are available at any time.
Users are also able to use any integrated service from the Web-based console without having to open the application's full interface - encouraging easier communication and sharing with their online communities. To safeguard consumers' communications experience, the Contact-Centric Communications solution is also available with anti-spam, anti-phishing and virus protection and allows users to easily add contacts to their "white list".
The Contact-Centric Communications solution is available with the release of Memova Messaging, Version 8.0. For more information about the new Contact-Centric Communications solution, visit: www.criticalpath.net.
About Critical Path, Inc.
Critical Path's Memova(r) solutions provide a new and improved email experience for millions of consumers worldwide, helping mobile operators, broadband and fixed-line service providers unlock the potential of email in the mass market. Memova(r) Mobile gives consumers instant, on-the-go access to the messages that matter most. Featuring industry-leading anti-spam and anti-virus technology, Memova(r) Anti-Abuse protects consumers against viruses and spam. Memova(r) Messaging provides consumers with a rich email experience, enabling service providers to develop customized offerings for high-speed subscribers. Headquartered in San Francisco with offices around the globe, Critical Path's messaging solutions are deployed by service providers throughout the world. More information is available at www.criticalpath.net.
Critical Path, the Critical Path logo, Memova and the Memova logo are the trademarks of Critical Path, Inc., registered in various jurisdictions. All other trademarks are the property of their respective holders.
For further information on Critical Path and Memova, please contact:
Critical Path Corporate Communications
Michelle Weber
1-415-541-2575
cp-publicrelations@criticalpath.net
Fleishman-Hillard - Europe
Sophie Davis
+44 (0) 20 7395 7041
sophie.davis@fleishmaneurope.com
High Road Communications - North America Michael Sznajdruk
1-416-644-2278
msznajdruk@HighRoad.com
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