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Services help users manage mobile IM.

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November 28, 2007 - With Interaction Framework Services, mobile users have one central point through which they can access all presence-enabled contacts from phone numbers to email addresses, instant messaging addresses, and identities from various Web and social networking sites. Users can manage their identities and provide information on their communications preferences as well as set different identities for different groups and retrict access to certain information.

(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)
Original Press release

NeuStar, Inc.
46000 Center Oak Plaza
Sterling,, VA, 20166
USA



NeuStar Launches Its Interaction Framework (iF(TM)) Vision


MACAU, China, Nov. 15 /-- Mobile Congress Asia -- NeuStar, Inc. (NYSE:NSR) today announced its vision for Interaction Framework (iF(TM)) services, which will enable mobile users to manage their identities, profiles, and social interactions within one simple-to-use, integrated, and secure framework.

NeuStar's iF services will allow users to control their mobile communications experiences with ease, bringing together a user's presence- enabled contact list, profile and identity in a single application. Groups standing to benefit from the introduction of NeuStar's iF services include:
-- Mobile phone users. Mobile users will have one central point through which they can access all presence-enabled contacts from phone numbers to email addresses, instant messaging (IM) addresses and identities from various Web and social networking sites. Users can manage their identities and provide information on their communications preferences at any time. Further, users can set different identities for different groups, and can restrict access to certain information (e.g., only trusted contacts will gain permissions).
-- Mobile operators. NeuStar's iF allows operators to presence-enable and integrate existing mobile services such as text, IM, work and social networking, and gaming. As users start to access new services, operators can integrate them into the framework quickly and easily, thus giving users faster access to services from one single trusted point on the device and driving increased use of services.
-- Developers. Whether they are building a new capability or augmenting an existing one, developers can be assured that their services will be integrated into a framework that can be accessed by more than half a billion mobile users worldwide. NeuStar's existing mobile IM solutions are currently live with more than 30 operators globally, and NeuStar will be launching a developer program to support this community.

Allen Scott, general manager of NeuStar Next Generation Messaging (NGM), said: "Our iF services represent the natural evolution of mobile IM today. We are developing an advanced communications environment that will enable operators to extend their services and launch new ones easily -- thus making the user experience simple and intuitive."

Scott continued: "People have lots of choices as to how to communicate, but many times, they unintentionally choose a method ill-suited to the recipient. NeuStar's iF services aim to give people total control as to who contacts them and when. Simply by looking at the mobile phone's contact list, a user will see if a particular person wants to communicate -- and if so, by what means."

"The value for the mobile industry is immense. We are developing an environment that enables all players to enhance how people interact, and to roll out new mobile services quickly and easily. The iF environment takes presence information and other prominent features of mobile Instant Messaging and integrates them into any and every mobile application. The iF services are NeuStar's latest contribution to making the Internet experience mobile in the best possible way for the consumer."

NeuStar has the most field-proven launches of a range of mobile IM services, and has a customer base of more than 30 leading mobile operators including Vodafone, 3, Orange, Telecom Italia, Turkcell and Beeline. Building on its success and experience in the market since 1999, NeuStar has developed its pioneering services, working with operators and their users through focus groups, user forums and research campaigns to provide a compelling service to meet all operators' demands and service models.

About NeuStar, Inc. and NeuStar Next Generation Messaging (NGM)
NeuStar, Inc. (NYSE:NSR) is a provider of clearinghouse and directory services to the global communications and Internet industry. In November 2006, NeuStar created its Next Generation Messaging (NGM) Services by acquiring Followap Inc., a leading global provider of instant messaging, presence and interconnect services.

Powering leading IMS networks such as Nortel and working in close partnership with handset manufacturers and Internet Service Providers (ISPs), NeuStar's NGM Services enable subscribers to stay connected through real-time, presence-enabled next generation services. Today, an increasing number of leading mobile operators including Vodafone Group, Turkcell, Hutchison 3, Wind, Vimpelcom, Swisscom and Mobinil are NeuStar customers, and have a combined user base numbering in the hundreds of millions of subscribers.

NeuStar, Inc. is headquartered in the United States, with subsidiary offices in Europe and Asia. For more information, please visit www.neustar.biz and www.neustar.biz/ngm.

CONTACT: Marc Abshire of NeuStar Inc., +1-571-434-5151, marc.abshire@NeuStar.biz

Web site: http://www.neustar.biz/
http://www.neustar.biz/ngm
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