Service provides brand management and protection.January 12, 2009 -
Adtegrity.com Brand-Safe Network offers customers comprehensive package that ensures brand is safely advertised and will not appear near questionable or inappropriate material. All potential website publishers are screened and advertisements are assessed using combined automated scanning and human verification. Approved URLs are scanned continually and checked for questionable content and malware scanning is also incorporated into approved websites.
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Original Press release
Adtegrity.com
5910 Tahoe Drive SE
Grand Rapids, MI, 49546
USA
Adtegrity.com Launches New Service Dedicated to Protecting Client Brands
GRAND RAPIDS, Mich., Jan. 5 // - Adtegrity.com (Pink Sheets: ADTY), a Grand Rapids, Mich.-based company specializing in Internet advertising networks and services, today announced the launch of a new service: the Adtegrity.com Brand-Safe Network.
The Adtegrity.com Brand-Safe Network provides Adtegrity.com customers with a comprehensive brand management package that offers several layers of core protection to ensure their brand will be safely advertised and will not appear next to questionable, adult or illegal material, websites or online advertisements.
"Protecting the integrity of a brand is already hard enough. The last thing a company or organization needs is its carefully cultivated brand showing up online next to questionable or inappropriate material. When this happens, it can cause irreparable damage," said Adtegrity.com President and CEO Scott Brew.
Adtegrity.com carefully screens every potential website publisher before agreeing to post customer ads on its site. Additionally, Adtegrity.com reviews every advertisement that runs on its network for content and quality. Third-party ads and placements with multiple ads rotating through are accepted only from trusted Adtegrity.com partners.
The Adtegrity.com Brand-Safe Network combines layers of automated scanning and human verification to keep brands safe, while still providing customers with fresh new options for visibility. Adtegrity.com's staff members manually scan every URL that requests an advertisement for theme and content. Approved URLs are scanned on a continuous basis and checked for questionable content. Adtegrity.com also incorporates malware scanning into all approved "brand- safe" websites, giving customers the peace of mind knowing their brand isn't on an infected site and causing end-user problems.
"Transparency and online brand safety have become important issues as businesses are continually becoming more sensitive about where and how their dollars are being spent," said Brew. "By launching our Brand-Safe Network, Adtegrity.com continues to make good on our promise to provide customers with the most cost-effective and responsible online advertising possible."
For more information on the Adtegrity.com Brand Safe-Network, contact Adtegrity.com at sales@adtegrity.com.
Adtegrity.com's primary business is the delivery of interactive advertising and marketing services. Since its founding in 1999, the Company has established itself as a results-driven, customer-focused firm consistently ranking among the top 10 online advertising networks in the world. Adtegrity currently serves thousands of website clients and delivers billions of advertising impressions each month to tens of millions of unique users. For more information, visit http://www.adtegrity.com/.
Source: Adtegrity.com
CONTACT: Scott Brew of Adtegrity.com, +1-616-285-5429
Web site: http://www.adtegrity.com/
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