Service offers B-to-B online marketing tool.August 4, 2008 -
Offering article-based, cost-per-click platform, Adfusion gives B-to-B marketers way to drive qualified visitors to their Web destinations. It uses well-written headline topics to allow readers to self-qualify based on their interest in subject matter, and then guides them to click through to client Web destinations to take action. Customers only pay for visitors that arrive at clients' Web destinations through articles placed on Adfusion network.
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Original Press release
ARAcontent
701 South 5th Street
Hopkins, MN, 55343
USA
ARAnet Announces New B-to-B Online Marketing Tool
Adfusion gives B-to-B marketers a way to drive qualified visitors to their Web destinations.
HOPKINS, Minn., July 23 /- ARAnet, Inc., an innovator in helping marketers connect with customers, introduces a tool to help marketers reach business-to-business audiences online with the release of its Adfusion business-to-business channel.
"This is a revolutionary development because for the first time, B-to-B marketers can drive visitors to their Web destinations through content-rich Adfusion articles," says Scott Severson, president of the Hopkins, Minn.-based ARAnet.
Severson says Adfusion customers only pay for visitors that arrive at clients' Web destinations through articles placed on the Adfusion network, making the service highly measureable.
"The visitors that Adfusion delivers to our B-to-B customers are extremely high quality. A visitor clicks on a headline based on interest, reads a short article about the subject, and then clicks to go to our client's site to learn more," says Severson. He says the credibility of the Web networks on which his clients' articles appear add credibility to marketers' messages.
ARAnet has been offering Adfusion to consumer marketers since 2005. Since then, it's grown to serve over three billion impressions monthly.
Severson says the secret to Adfusion's success has been using well-written headline topics to allow readers to self-qualify based on their interest in the subject matter and then guiding them to click through to client Web destinations to take action.
"Now B-to-B marketers can appeal to business audiences with this proven method, driving self-qualified and motivated business people to their sites," Severson says.
Adfusion's sister product is ARAcontent, where a team of journalists writes and distributes consumer lifestyle articles featuring clients' products and services to a network of publications and their Web sites. ARAcontent generates thousands of article placements, with a measurable return on investment model.
Founded in 1996, ARAnet is a leading media company with two great products to help its clients reach and win new customers, Adfusion and ARAcontent.
Adfusion is an article-based cost per click advertising platform. It is one of the nation's fastest growing online advertising networks, currently serving over three billion impressions monthly through a network of premium publishing partners.
ARAcontent generates feature article placements in print and online publications that build awareness of its clients' products and services.
To learn more, visit http://www.aranetonline.com/.
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