Service enables voucherless, pre-paid airtime top-up.June 17, 2008 -
Addressing needs of high-growth/emerging market operators and subscribers, Mobile Money Airtime Reseller distributes airtime from operator to dealers and airtime resellers who trade directly with pre-paid wireless subscriber using mobile handsets, eliminating reliance on physical retail vouchers or wireless phone cards. Once distributed to dealer/reseller network, airtime is sold and transferred to end subscriber with markup, allowing dealer and reseller to earn income.
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Original Press release
Redknee, Inc.
2560 Matheson Blvd. E.
Mississauga, , L4W 4Y9
Canada
Redknee Launches Mobile Money Airtime Reseller
Telecom Management Group MDC Purchases Voucherless Top-Up Solution Designed for Pre-Paid Wireless Subscribers
TORONTO, Ontario, June 4 /-- Redknee (AIM: RKN), a leading provider of mission-critical software and services for communications service providers, including end-to-end convergent billing, real-time charging and rating and personalization, today announced the launch of Mobile Money Airtime Reseller. The solution, recently purchased by telecom management group MDC, enables voucherless, pre-paid wireless airtime top-up, and addresses the needs of many high-growth/emerging market operators and subscribers.
"MDC needed a reliable and flexible charging alternative to the traditional top-up voucher," stated Hussein Rifai, Chairman of MDC. "High-growth markets often require creative solutions to address unique business challenges, and we looked to Redknee to deliver the solution best suited to our distinct needs."
Mobile Money Airtime Reseller distributes airtime from the operator to dealers and airtime resellers who trade directly with the pre-paid wireless subscriber using mobile handsets, eliminating the reliance on physical retail vouchers or wireless phone cards. Once distributed to the dealer/reseller network, the airtime is sold and transferred to the end subscriber with a markup allowing the dealer and reseller to earn income. In addition to creating an entrepreneurial framework, the operator benefits from reduced overhead and distribution costs by eliminating the need to produce and support vouchers. This service is especially tailored for high-growth markets where issues of theft and fraud or the lack of retail infrastructure would otherwise hinder voucher sales and top-up capabilities.
Historically, the purchase of pre-paid top-up minutes has largely occurred through a physical voucher-based distribution system, but is now trending towards the use of a secure mobile network that allows for the seamless, affordable transfer of airtime minutes, boosting the productivity and efficiency of all entities involved in these services.
"According to recent industry research, high-growth markets now comprise over 40 percent of wireless operator EBITDA and over 90 percent of growth, and mobile money capabilities are becoming an increasingly essential part of the subscriber's everyday life in these regions," said Lucas Skoczkowski, CEO at Redknee. "Once again, Redknee is at the forefront of providing innovative solutions that operators require in order to capture additional revenue and grow their subscriber base in even the most challenging environments."
Mobile Money Airtime Reseller is a product within Redknee's Mobile Money Services, which is a component of the Turnkey Converged Billing product portfolio enabling sophisticated top-up, money transfer and payment applications for users and third parties.
About Redknee
Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee's award-winning solutions enable operators to monetize the lifetime value of each subscriber transaction while personalizing the subscriber experience to meet mainstream, niche and individual market segment requirements. Redknee's revenue generating solutions provide advanced converged billing, rating, charging and policy for voice, messaging and new generation data services to over 60 network operators in over 50 countries. Established in 1999, Redknee Solutions Inc. (AIM: RKN) is the parent of the wholly-owned operating subsidiary Redknee Inc. and its various subsidiaries. References to Redknee refer to the combined operations of those entities. For more information, please visit http://www.redknee.com/.
About MDC
Management & Development Company is headquartered in Lebanon and focused on the management of telecommunications operations in Africa and in the CIS region. It provides hands on expertise and understanding of the local markets for optimization of the operations and achievement of leadership position in the markets served.
CONTACT: Mark Yaphe, Vice President, Product Management & Marketing, +1-905-625-2298, mark.yaphe@redknee.com
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