Search Engine Software identifies keywords for marketers.June 7, 2012 -
Keyword Lift leverages paid search campaign data and uses proprietary analytics to identify keywords to boost ROI. Personalized content, ranging from coupons to download links, is delivered to selected visitors, driving higher conversions and improved customer experience. Content is delivered through personalization solution that targets visitors in real-time with personalized messages and offers, across websites, social media, and mobile devices.
Original Press release
LivePerson
462 Seventh Avenue, 21st Floor
New York, NY, 10018
USA
LivePerson Launches Keyword Lift, an Intelligence Tool That Increases Conversions from Paid Search
NEW YORK -- LivePerson, Inc. (NASDAQ: LPSN), a provider of real-time intelligent engagement solutions that increase conversions and improve the customer experience, today announced the launch of Keyword Lift, a tool that increases conversions from paid search through intelligent, post-click marketing.
To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/liveperson-launches-keyword-lift-an-intelligence-tool-that-increases-conversions-from-paid-search-152804955.html
Keyword Lift leverages paid search campaign data and uses LivePerson proprietary analytics to identify the keywords with the greatest potential to boost ROI. Personalized content, ranging from coupons to download links, is delivered to selected visitors, driving higher conversions and an improved customer experience. Content is delivered through LP Marketer, LivePerson's award-winning personalization solution that targets visitors in real-time with personalized messages and offers, across websites, social media, and mobile devices.
Keyword Lift works continuously in the background and is capable of automatically adjusting to changes in user behavior, as well as changes to search campaigns and website content. New opportunities to optimize sales are automatically identified, and the most relevant keywords are targeted. Keyword Lift deploys quickly and with virtually no IT involvement.
"Web and search engine marketing has become a key component of any business's success. With Keyword Lift, businesses can optimize the performance and yield of their pay-per-click campaigns, while also delivering a more personalized, engaging and relevant site experience for visitors," said Rob LoCascio, CEO and Founder of LivePerson. "We have found that when you deliver content to visitors that is actually derived from their search, bounce rates decrease, click through rates increase and overall conversions are lifted."
Early adopters are already seeing success with Keyword Lift and have experienced conversion rate increases ranging from 21% to 245% for the targeted keywords. IPSL, one of the UK's largest suppliers of PVC wall and ceiling cladding panels, implemented Keyword Lift to increase the ROI of its Google AdWords campaign, as well as to optimize its visitor engagement. Because IPSL relies on internet sales for 75% of their revenue and is the primary source of first-time clients, they invest heavily in Google AdWords campaigns. While IPSL had previously achieved good success with search engine marketing, they began to experience a leveling-off of their results and sought ways to lift the ROI of their pay-per-click spend.
"Our immediate success with Keyword Lift has been tremendous. After just one month, we saw an incredible 245% lift in the conversion rates for the keywords targeted by Keyword Lift," said Alan Matchett, Managing Director at IPSL. "Keyword Lift is one of the most important pieces of technology we have put into place in our web marketing efforts. We are engaging with more customers, increasing conversions and maximizing our overall online presence."
For more detailed information about IPSL's success with Keyword Lift, download the case study here or view the video testimonial here.
About LivePerson
LivePerson, Inc. (NASDAQ: LPSN) offers a cloud-based platform that enables businesses to proactively connect in real-time with their customers via chat, voice, and content delivery at the right time, through the right channel, including websites, social media, and mobile devices. This "intelligent engagement" is driven by real-time behavioral analytics, producing connections based on a true understanding of business objectives and customer needs.
More than 8,500 companies rely on LivePerson's platform to increase conversions and improve customer experience, including Hewlett-Packard, IBM, Microsoft, Verizon, Sky, Walt Disney, PNC, QVC and Orbitz.
LivePerson received the CODiE award for Best Content Management Solution in 2012 and for Best Ecommerce Solution in 2011, and has been named a Company of the Year by Frost and Sullivan in 2011. LivePerson is headquartered in New York City with offices in San Francisco, Atlanta, Tel Aviv, London and Melbourne.
For more information please visit http://www.liveperson.com.
Media Contacts
Kristen Filippini
Zer0 to 5ive, LLC
kristen@0to5.com
516.356.1136
Erin Kang
LivePerson, Inc.
ekang@liveperson.com
212.609.4256
SOURCE LivePerson, Inc.
Video:http://www.prnewswire.com/news-releases/liveperson-launches-keyword-lift-an-intelligence-tool-that-increases-conversions-from-paid-search-152804955.html
LivePerson, Inc.
Web Site: http://www.liveperson.com
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