SaaS Retail Suite provides decision making analytics.May 29, 2009 -
Supported by analytics, DemandTec SaaS suite helps retailers and consumer products manufacturers make good decisions by promoting their understanding of shifts in shopper behavior. Leveraged data may be used to optimize prices, promotions, and other business decisions as well as collaborate with trading partners. Along with configurable product costing, features include promotion planning and downstream advertising task integration, EDLP planning support, and market share metrics.
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Original Press release
DemandTec, Inc.
1 Circle Star Way, Suite 200
San Carlos,, CA, 94070
USA
DemandTec Delivers New Features to Help Retailers and Consumer Products Manufacturers in a Changing Economy
Enhancements in Analytics, Operational Efficiency, and Ease of Use Featured in Latest Release of Optimization Suite
SAN CARLOS, Calif., May 12 -- DemandTec, Inc. (NASDAQ:DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, today announced the latest release of its software-as-a-service suite has been deployed and is in use by DemandTec customers. The two most recent software updates deliver new analytics, enhanced operational efficiency and greater ease of use thereby streamlining the process of making better decisions supported by world-class analytics.
"In the current economic environment it is critical for retailers and consumer products manufacturers to quickly understand shifts in shopper behavior and leverage that understanding to make the right business decisions," said Marc Dietz, vice president of marketing at DemandTec. "Considering the consumer-related challenges all companies now face as well as a dynamic cost environment, today more than ever our customers need to be both smarter and more efficient. Our latest enhancements represent significant investments in delivering these benefits to our retail and consumer products customers."
The DemandTec suite of software services is used by retailers and consumer products manufacturers to optimize prices, promotions and other business decisions and to collaborate more effectively with their respective trading partners.
The most recent software updates introduced dozens of new features across DemandTec's suite of software services and supporting platform infrastructure. Among them, retailers using DemandTec will benefit from:
-- Increased integration between promotion planning and downstream advertising tasks
-- Configurable product costing that allows users to simulate merchandising optimization strategies under a wide array of future cost, vendor support, and related assumptions
-- Enhanced automation in areas such as price updates to account for changes in taxes and other environmental factors
Consumer products manufacturers using DemandTec will benefit from:
-- Everyday Low Price (EDLP) planning support to provide improved planning flexibility and planning functionality for planned everyday price tactics
-- Market share metrics offering projected share change based on trade plan assumptions, providing a more strategic level of visibility to trade planning professionals.
-- Dynamic product groups for scenario planning driven by specified item attributes. This capability improves trade planning efficiency, allowing business users to more rapidly iterate events and category plans
The software service updates described above were deployed simultaneously to DemandTec's network of global retail and consumer products manufacturer customers, made possible by the company's Software-as-a-Service model. DemandTec customers receive software updates approximately every quarter to ensure the latest application functionality, science and infrastructure is utilized.
About DemandTec
DemandTec (NASDAQ:DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, and profitability objectives. DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 195 leading retail and consumer products manufacturers such as ACE Hardware, Advance Auto Parts, Belk, Best Buy, Bon-Ton Stores, Circle K Stores, ConAgra Foods, Delhaize America, General Mills, Giant-Carlisle, H-E-B Grocery Co, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Spartan Stores, Toys "R" Us and WH Smith. Connected via the DemandTec TradePoint Network(TM), DemandTec customers have collaborated online with nearly 2.2 million trade deals. For more information, please visit www.demandtec.com.
DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.
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