Retailer Collaboration Platform adds social networking features.January 11, 2011 -
Available through DemandTec network, DemandTec Connect(TM) delivers capabilities that promote collaboration and productivity for retailers and consumer products companies. Users can post profiles and form any number of communities comprised of related users. Documents associated with merchandising and marketing activities performed using DemandTec can be shared online, and additional functionality enables users to follow other users or application objects for automatically updates.
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Original Press release
DemandTec, Inc.
1 Circle Star Way, Suite 200
San Carlos,, CA, 94070
USA
DemandTec Adds Social Messaging and Collaboration Capabilities with Launch of DemandTec Connect(TM)
New features strengthen internal and external collaboration for retailers and consumer products companies on the DemandTec network
SAN MATEO, Calif.--DemandTec, Inc. (Nasdaq: DMAN), the collaborative optimization network for retailers and consumer products companies, today announced the launch of DemandTec Connect(TM), a new set of capabilities to enable better collaboration and productivity for the 340 retailers and consumer products companies on DemandTec.
"The solutions on the DemandTec network are designed to address the fact that retailers and manufacturers are inherently connected in how they do business," said Marc Dietz, Vice President of Marketing at DemandTec. "Complementing our analytics-based software services aimed at revolutionizing decision-making, DemandTec Connect introduces powerful capabilities to make the DemandTec experience even richer and more collaborative for our community of customers and partners on the network."
DemandTec Connect includes a variety of features for DemandTec customers to stay better informed and more actively collaborate on the DemandTec network. Consistent with established social networking services for consumers, DemandTec Connect will initially include the following capabilities:
-- Profiles - DemandTec users can put a face with a name and learn more about colleagues and business partners by customizing their network profile.
-- Communities - DemandTec customers can establish any number of communities, comprising other related users on the network. A community could be a small internal pricing team or could cross company lines and include a retail merchant and his or her supplier contacts.
-- Sharing - Excel files, presentations, and other documents associated with the merchandising and marketing activities performed using DemandTec can be shared online with other members of a community.
-- Activity Feed - Users can follow other users or application objects (such as a category plan or master calendar) and automatically receive updates in a real-time Activity Feed on their desktop.
DemandTec Connect is designed to provide social messaging and collaboration capabilities specific to the merchandising and marketing processes supported by other DemandTec software services. DemandTec Connect is designed to integrate with and extend other established social business platforms or broader enterprise knowledge management solutions.
"Business software has taken innovation cues from consumer software for years," added Dietz. "This addition of social networking type functionality is the latest example of this trend and can be of particular value when provided by a company which, like DemandTec, already connects many of the world's largest retailers and manufacturers with collaborative tools purpose-built for the consumer goods industry."
DemandTec is a network of shared tools and software services for more than 340 retailers and consumer products companies to transact, interact, and collaborate on core merchandising and marketing activities. Nearly 14,000 retailer and manufacturer end-users on DemandTec have collaborated on nearly four million trade deals to date.
About DemandTec
DemandTec (NASDAQ: DMAN) connects more than 340 retailers and consumer products companies, providing common tools to transact, interact, and collaborate on core merchandising and marketing activities. DemandTec's software services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives. DemandTec customers have collaborated on nearly four million trade deals. DemandTec software-as-a-service utilizes a science-based platform to model and understand consumer behavior. DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.
Media Contact:
Armen Najarian, DemandTec, Inc.
(650) 645-7170
armen.najarian@demandtec.com
Investor Contact:
Tim Shanahan, DemandTec, Inc.
(650) 645-7103
tim.shanahan@demandtec.com
DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.
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