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Retail Software delivers insight-driven intelligence.

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May 12, 2009 - OracleŽ Retail Data Model features industry-specific schema with embedded retail-specific analytics to help retailers gain intelligence into business operations. It helps with forecasting out-of-stock situations, understanding hidden patterns for loss prevention, and customer clustering and segmentation. Built for Oracle Database platform, it works with existing retail and point-of-sale systems and offers 1,200 industry-specific measures and KPIs.

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Original Press release

Oracle Corp.
500 Oracle Pkwy.
Redwood Shores, CA, 94065
USA



Oracle Introduces OracleŽ Retail Data Model to Enable Insight-Driven Retail Intelligence


Standards-Based Retail Industry Solution is Prebuilt for Oracle Data Warehouses

REDWOOD SHORES, Calif., April 27 / / -

- To help retailers accelerate their design and implementation of an
enterprise data warehouse, Oracle today introduced the Oracle
Retail Data Model, a standards-based data model for Oracle Database.

- The data model features a retail industry-specific schema complete
with embedded retail-specific analytics to help retailers gain extreme
intelligence into their business operations.

- Built for the Oracle Database platform including the HP Oracle
Database Machine and HP Oracle Exadata Storage servers, the Oracle
Retail Data Model is generally available and downloadable from the
Oracle Technology Network (OTN).

Comprehensive Retail Package for World's #1 Data Warehouse

- The Oracle Retail Data Model marries extensive retail knowledge with
Oracle's industry-leading data warehouse software to deliver immediate
value to a wide range of retail organizations including grocery
stores, specialty store chains, mass merchants, convenience stores and
multi-channel retailers.

- The solution helps retailers make better decisions by providing
advanced analytics such as forecasting out-of-stock situations,
understanding hidden patterns for loss prevention, contribution and
market basket analysis, product affinity, customer clustering and
segmentation, halo impact and promotional lift.

- The Oracle Retail Data Model works with existing retail and
point-of-sale systems while providing a data-warehousing platform that
is extremely fast, highly secure and reliable, and completely
customizable and scalable.

- Out-of-the-box, the Oracle Retail Data Model delivers:

- Third Normal Form Logical Data Model based on Association for
Retail Technology Standards (ARTS);

- Over 1,200 industry-specific measures and key performance
indicators across the gamut of retail operations from point of
sale and inventory through merchandising and promotions to order
management and more;

- Embedded OLAP cubes prebuilt using Oracle OLAP for extremely fast
dimensional analysis of business information; and,

- Embedded data mining models pre-built using Oracle Data Mining for
sophisticated trending and predictive analysis.

- With a prebuilt data model and embedded components for retailers, the
Oracle Retail Data Model is designed to jumpstart data warehouse and
business intelligence initiatives helping retail organizations realize
a fast return on investment by reducing implementation time and costs.

- Furthermore, the solution's open, standards-based model allows for
quick integration with existing retail applications further reducing
integration costs and complexity.

Supporting Quotes

"The Oracle Retail Data Model is the culmination of our efforts in combining Oracle's deep retail industry and data warehousing expertise and technologies into a comprehensive, pre-built and tuned solution for retailers," said Ray Roccaforte, vice president of Data Warehousing and Analytics, Oracle. "Oracle Retail Data Model offers customers a solution designed for rapid, predictable deployment and integration with existing investments to help customers save time, effort and costs."

"The Oracle Retail Data Model is not just technology, it is a strategic business tool to support and drive business performance," said Glenn T. Nishida, Chief Technology Officer, ABC Stores. "The Oracle Retail Data Model is technically engineered to satisfy retail subject areas by width and breadth of business ready prebuilt reports and analytics."

About Oracle Retail

Oracle is the number one provider of innovative and comprehensive industry software solutions for retailers - enabling organizations to serve their customers better by applying insight into daily business decisions for more profitable results. With software that provides supply chain, operations, merchandising, store systems, optimization as well as enterprise applications and infrastructure software, Oracle partners with the world's leading retail companies, including 20 of the 20 top retailers worldwide, to transform the economics of their businesses.

About Oracle

Oracle (NASDAQ:ORCL) is the world's largest business software company. For more information about Oracle, please visit our Web site at http://www.oracle.com/.

Trademarks

Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners.

Source: Oracle Corporation

CONTACT: Eloy Ontiveros, +1-650-607-6458, eloy.ontiveros@oracle.com, or Kevin Ruane, +1-650-506-6610, kevin.ruane@oracle.com, both of Oracle

Web Site: http://www.oracle.com/
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