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Retail Software Suite enhances direct retailer functionality.

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June 25, 2009 - Addressing needs of ecommerce, catalog, and in-store operations, SigmaCommerce v4.4 provides all-in-one suite for managing multiple direct retail channels. Capabilities lets users create website themes and protect organic search engine rankings for newly redesigned sites, and features include Search Engine Optimization as well as internal site search tool that can place featured cross-sell products on results page. Also, suite includes POS system for brick-and-mortar retail locations.

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Original Press release

Sigma/Micro Corp.
6720 Parkdale Pl.
Indianapolis, IN, 46254
USA



Sigma Micro Announces the Release of the Enterprise Software Suite SigmaCommerce 4.4 for Direct Retailers


New features enable uninterrupted SEO, advanced personalization, an enhanced Point of Sale system and more.

Indianapolis, IN -- June 16, 2009 -- Sigma Micro (http://www.sigma-micro.com), the software and outsourced ecommerce services provider for direct retailers, announced today the availability of SigmaCommerce 4.4; an all-in-one software suite for managing multiple direct retail channels. The new version of this flagship system is the most advanced yet released by the company and addresses the needs of direct retailers for ecommerce, catalog, and in-store (http://www.sigma-micro.com) operations alike.

Among the improved features is the ability for retailers to create new website themes and protect organic search engine rankings for those newly redesigned sites. Search Engine Optimization is a crucial element of ecommerce marketing strategy and SigmaCommerce 4.4 is designed to be search engine friendly. Internal site search is also a proven driver of higher conversion rates and customer satisfaction. The SigmaCommerce 4.4 site-search tool can place featured cross-sell products on the results page, offering retailers an effective way to highlight relevant products for shoppers.

Advanced product personalization has been enhanced in the new version as an extremely important capability for gift items, custom goods and novelty products online. SigmaCommerce 4.4 also includes a freshly redesigned Point of Sale system for brick-and-mortar retail locations, among many other enhancements.

"SigmaCommerce 4.4 is certainly the most robust and user-friendly version of this enterprise management suite we've yet offered to direct retailers," said Sigma Micro president, Matt Konkle. "Ecommerce continues to be the highest year-over-year growth channel for retailers of every industry, and we're glad to support those companies who are striving to innovate across multiple channels."

Sigma Micro is currently utilizing SigmaCommerce 4.4 to manage the businesses of its Sigma Fullsource (http://www.sigma-micro.com) clients; retailers who have fully outsourced their ecommerce operations to the company. The Sigma Fullsource program makes available Sigma Micro's entire direct retail infrastructure for retailers who would otherwise have to invest from the ground up. Sigma Micro's portfolio of products and services provide retailers with everything from ecommerce website design and construction to marketing management, call center services, warehousing, and fulfillment.

About Sigma Micro

For over 26 years, Sigma Micro has been the backbone of successful direct retail businesses. Its order management software system, SigmaCommerce, includes powerful tools for managing every aspect of a multi-channel direct retail business, including an exclusive ecommerce eStore Manager. Sigma Micro serves small to mid-sized direct retailers with next-generation software and premier professional services, along with complete outsourced fulfillment services.

Sigma Micro is a privately held company headquartered in Indianapolis, Indiana. www.sigma-micro.com

Contact Information

Steve Warren - VP Sales and Marketing
Sigma Micro, LLC.
Phone: 317-713-8601
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