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Press Release Summary:

February 18, 2014 - Comprising 3 systems with 20 total color variants, Expressions offers choice of solid and multidimensional marbled color tones or galvanized metallic effect. Resin floor finishes, targeting contemporary retail brands and commercial sectors, are trowel applied by hand to deliver one-of-a-kind surface that can never be fully recreated. Featuring polyurethane and polyurea technology, product exhibits UV stability, slip resistance, and durability for use in commercial and public settings.

Flowcrete North America, Inc.

11133 Interstate 45 South, Conroe, TX, 77302, USA

Original Press Release

Flowcrete Asia Unveils New Artistic Resin Flooring Range

Press release date: February 11, 2014

BEIJING – International resin flooring manufacturer, Flowcrete Group has announced the launch of a new range of artistic resin floor finishes targeting contemporary retail brands and commercial sector clients.

The Expressions range features three new systems in a total of 20 new colour ways offering a choice between solid and multi-dimensional marbled colour tones or alternatively a striking galvanised metallic effect to offer the highest artistic design finish on the surface of the floor.

The new product family draws on the company's 30 year history of manufacturing seamless resin solutions for both the industrial and commercial flooring markets. The Expressions range continues to offer clients a durable, seamless and easily maintained floor finish albeit with a unique decorative edge.

Each system is intricately trowel applied by hand through Flowcrete's approved applicator network, using a number of creative techniques, to deliver a one-of-a-kind surface that can never be fully recreated.

Flowcrete's new Expressions flooring range evokes cosmopolitan sophistication and artistic expression to create floors that are consistently inconsistent but which artfully interplay a raw industrial aesthetic with a soft and welcoming feel.

David McNeece, International Marketing & Business Development Manager for Flowcrete welcomed the new line. "We anticipate the Expressions range to be popular with a wide-range of retail clients, particularly with fashion, accessories and cosmetic brands."

"Not only does the new Expressions line create a striking impression at ground level, it offers clients a number of performance advantages over alternative materials including excellent UV-stability, slip resistance and durability - making it an ideal solution for commercial and public settings".

The Expressions range includes both polyurethane and polyurea technology and is available in a variety of subtle colour ways and with a choice of decorative effects to create a real talking point at ground-level.

"Simply put, the new Expressions range is not just something to walk on, it allows floors to become a work of art in their own right," adds McNeece.

To discover how you can introduce an urban interior into your commercial setting and artistically express your brand personality with Flowcrete's new Expressions range visit cn.flowcreteasia.com/expressions

CONTACT: For more information please visit http://www.flowcreteasia.com or contact Daniel Ash at Flowcrete Group's Marketing department on +44-1270-758-702 or email dan.ash@flowcrete.com.

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