Reporting Library eliminates travel data inconsistencies.July 31, 2008 -
TRAVELTRAX helps improve corporate travel data accuracy with Hotel Name Normalization, which addresses inconsistencies of hotel property names across all customer data sources by converting hotel property names to standardized structure for consistent reference and reporting. Also included, Data Scorecard monitors 60+ specific travel data elements and addresses low-quality sourcing data through detailed, configurable report. It immediately flags any missing or incorrect components.
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Original Press release
TRX, Inc.
6 West Druid Hills Dr.
Atlanta, GA, 30329
USA
TRX Introduces New TRAVELTRAX Data Quality Technology
Customer-focused initiative yields new technologies to enhance the accuracy of corporate travel data
ATLANTA, July 21 -- TRX, Inc. (NASDAQ:TRXI), a global technology company that develops and hosts software applications to process data records and automate manual processes, today announced the release of Hotel Name Normalization and Data Scorecard, as elements of its TRAVELTRAX solution. These new data technologies help clients significantly improve the accuracy of their corporate travel data within the TRAVELTRAX customer reporting library. TRX recently piloted both Hotel Name Normalization and Data Scorecard with Proctor & Gamble (P&G) through a joint project with IBM.
"For global companies that have several different suppliers worldwide, TRX is unique in offering data consolidation, data scoring, and reporting independence," said TRX President & CEO, Trip Davis. "Data consolidation combined with the configuration capabilities of the reporting provide significant value for a global client like P&G."
TRAVELTRAX Hotel Name Normalization addresses the widespread inconsistencies of hotel property names across all customer data sources. When the normalization process is applied to customer data feeds, hotel property names are converted to a standardized structure for consistent reference and reporting. Duplicate or mismatched hotel records are normalized and tagged appropriately. Inconsistent information is consolidated into one standardized record. The technology significantly improves the reporting accuracy with a hotel name match rate of 95% or greater for all new hotel property name data.
TRAVELTRAX Data Scorecard monitors over 60 specific travel data elements and addresses low quality sourcing data through a detailed, configurable report. Anomalous data elements from the original source data and any missing or incorrect components are flagged by the Scorecard, giving the TRX client the opportunity to take these results to the originating data source and then rectify the problem. Proactively using the Data Scorecard to improve the quality of source data creates accountability for travel industry suppliers and vendors. The final outputs of these reports can be leveraged in supplier negotiations.
About TRX
TRX (NASDAQ:TRXI) is a global technology company. We develop and host software applications that process data records and automate manual processes, enabling our clients to optimize performance and control costs. We are a leading provider to the travel industry. We deliver our technology applications in an on-demand environment to travel agencies, corporations, travel suppliers, government agencies, credit card associations, credit card issuing banks, and third-party administrators. TRX is headquartered in Atlanta with operations and associates in North America, Europe, and Asia.
CONTACT: Kira Perdue of Trevelino-Keller Communications Group, +1-404-214-0722, extension 101, kperdue@trevelinokeller.com, for TRX, Inc.
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