RFID System helps exhibitors engage visitors.October 7, 2009 -
Leveraging permission-based RFID technology, ImmerseSM Precision-ID helps organizations engage attendees at tradeshows and other events. When visiting exhibitor booth, attendee registers by scanning conference badge or other mechanism. As attendee waves RFID device past Precision-ID receivers, individual is identified through Immerse Exhibit database, enabling exhibitors to serve custom content, verify participation in activities, and collect interests based on information captured.
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Original Press release
Cadient Group
Five Tower Bridge
West Conshohocken, PA, 19428
USA
Cadient Group's GEL Interactive Technologies Launches Immerse(SM) Precision-ID
New RFID Solution Helps Exhibitors to Better Understand and Engage Visitors
KING OF PRUSSIA, Pa., Sept. 30 /-- GEL Interactive Technologies, a Cadient Group company, today announced the launch of Immerse(SM) Precision-ID. This new solution offers a permission-based Radio Frequency Identification (RFID) technology which enables organizations to engage attendees at conferences, tradeshows and events in a much more precise manner.
When visiting an exhibitor booth, attendees register by scanning their conference badge or other mechanism. An RFID device (e.g. a card-key, key fob or sticker) is then associated with them as an individual, unique visitor of the exhibit. As the attendee moves through the exhibit and waves their RFID device past Precision-ID receivers, the individual is identified through the Immerse(SM) Exhibit database, thus enabling exhibitors to serve custom content to the attendee, verify participation in activities and collect interests based on the information captured.
"We are putting the RFID power in the hands of the attendee," explains Michael Kelly, senior director, Customer Engagements for GEL Interactive Technologies. "This is not a tracking device -- attendees are not recognized until they take action in the exhibit. The RFID technology is being used to enhance personal relevance of the exhibit experience for the individual visitor. With Precision-ID, our customers know precisely what content or message interests attendees, not just where they happened to walk in an exhibit. Precision-ID is a great tool for exhibitors who would like to verify participation in specific booth experiences."
Precision-ID is part of the Immerse solution product set and requires GEL Interactive's Immerse Exhibit in order to be optimally leveraged. Immerse Exhibit is GEL's event intelligence platform for exhibit and event marketers. It delivers powerful, compelling brand content to attendees by providing unique, immersive brand experiences. GEL Interactive's clients have identified and influenced hundreds of thousands of key customers and prospects for over 10 years.
To request a demo of Immerse Precision-ID, and to learn more about the Immerse solution set, go to www.gelinteractive.com or call 610-862-5404 for information.
About GEL Interactive Technologies
GEL Interactive Technologies is a Cadient Group company focused on providing customers at leading companies with marketing software solutions at the brand and enterprise level. GEL Interactive Technologies creates solutions that influence customers, enable stakeholder and work-group collaboration and assist with the alignment of advocacy communities. The combination of its technology-based products, engagement services and deep industry expertise facilitate and enhance relationships--whenever and wherever customers, brands and advocates interact. For more information about GEL Interactive Technologies, visit www.gelinteractive.com.
About Cadient Group
Cadient Group is an interactive marketing network focused on the healthcare industry. Our companies align client needs with relevant innovation to deliver meaningful experiences and measurable results. Across Cadient Group, our strategic insight helps clients better utilize multi-channel marketing to enhance connections with consumer and professional audiences. Cadient Group clients consistently realize the full potential of their brand, franchise, and corporate healthcare communications. With Cadient Group, you'll Experience Results. For more information about Cadient Group, visit www.cadient.com.
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