Prototyping Service produces shelf-ready, 3D mockups.August 18, 2006 -
Suited for marketing firms and consumer product companies that sell products at retail, ShelfReady(TM) prototyping process yields 3D packaging proofs indistinguishable from final product. Files are sent to 44 in. digital printer to output Hi-Res images that are then laminated to paperboard and coated with heat-treated polymer. Last step cuts and scores mockup using CAD system and Kongsberg plotter table. Process results in product that looks like it will on store shelf.
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Original Press release
All Packaging Company
14806 East Thirty Third Place
Aurora, CO, 80011
USA
All Packaging Meets Retailers' Demands with ShelfReady(TM)
New 3-D Proofing System Provides Identical Prototypes at 2-D Price
AURORA, Colo., July 18 -- A perennial pain point for consumer product companies is approving expensive packaging runs before seeing what the finished product will really look like on the store shelf. And major retailers such as Wal-Mart are now demanding pre-approval of shelf-ready packaging as products compete for increasingly valuable retail space.
To solve the problem, All Packaging Company has launched ShelfReady(TM), a new prototyping process that yields 3-D proofs indistinguishable from the final package at the same cost as traditional 2-D concept proofs.
"When major retailers like Wal-Mart pressure their suppliers for better packaging procedures and solutions, the whole market must react," said APC President Ken Pepper. "With ShelfReady, we've found a way to meet this challenge with no cost increase."
The high-quality prototype process will be aimed at marketing firms and consumer product companies that sell products at retail. "Many of our carton customers use three dimensional mock-up proofs for their sales teams and in presentations to big retailers," said Pepper. "The capability to now create quality, realistic, 3-D mockups at an affordable price comes from APC's commitment to getting the right people, equipment and technology working together to create a superior product."
Investments in pre-press systems and formatting software give All Packaging creative and flexible design opportunities that can be shared electronically. Files are sent to a 44-inch digital printer to output high-resolution images that are then laminated to paperboard and coated with a heat-treated polymer. The last step is to cut and score the mockup using a CAD system and Kongsberg plotter table. This process yields an accurate prototype that retailers can see and feel, enabling them to pick the best packaging option before authorizing costly, high-volume packaging runs.
By supplying proofs that are essentially identical to the finished product, APC has taken a unique, high-touch approach that helps marketing departments experiment more freely with innovative designs and provides the sales force a new tool to introduce innovative packaging to buyers.
About All Packaging Company
All Packaging Company, based in Aurora, Colo., develops and manufactures custom paperboard and rigid plastic packaging that maximizes brand value. All Packaging combines state-of-the-art technology with a knowledgeable and responsive staff to deliver innovative packaging that ensures products remain prominent in the hearts and minds of impulsive and temperamental consumers. For more information visit www.allpack.com.
CONTACT: John Metzger of Metzger Associates, +1-303-786-7000, ext. 2202, john@metzger.com for All Packaging Company
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