Online Marketing Tool delivers rich media to IM audiences.September 26, 2007 -
InstantWonder(TM) enables online advertisers, agencies, and media buyers to reach desirable Instant Messaging (IM) audiences. It allows for delivery of rich media and video advertising units across any combination of 5 IM clients: AOL's Instant Messenger (AIM®), ICQ® Instant Messenger, MSN's Window's Live(TM) Messenger, MySpace's MySpaceIM Messenger, and Yahoo! Messenger. This technology promotes synergies in media planning, buying, and production.
(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)
Original Press release
EyeWonder, Inc.
233 Peachtree Street, NE
Atlanta, GA, 30303
USA
EyeWonder Unveils InstantWonder(TM), the Easiest Connection Between Online Advertisers and Five of the World's Largest Instant Messenger Clients
IM? NP!
Advertisers and Media Buyers Can Now Efficiently Reach More of the Most Desirable Instant Messaging Audiences with the Richest Media - All Through One Rich Media Provider
ATLANTA, Sept. 18 -- EyeWonder, Inc., rich media and digital video's fastest growing innovator, today announced the launch of InstantWonder(TM), an exclusive offering making it easier for online advertisers and agencies to deliver rich media and video advertising units across five of the world's largest instant messenger clients. Now, through one rich media provider, media planners and buyers can efficiently reach any combination of the very large and desirable audiences of:
-- AOL's Instant Messenger (AIM(R))
-- ICQ(R) Instant Messenger
-- MSN's Window's Live(TM) Messenger
-- MySpace's MySpaceIM Messenger
-- Yahoo! Messenger
"Instant messaging is the dominant and fastest growing communication tool among both highly coveted young adult audiences and business people who use it daily in their office environments. The fact that EyeWonder enables advertisers a one-stop delivery mechanism across five of the top IM clients is a dream come true for online advertisers and agencies," said Michael Griffin, Executive Vice President of Corporate Development, EyeWonder. "With one InstantWonder creative execution, advertisers can reach Super Bowl-sized audiences online, creating tremendous synergies in media planning, buying and production. Of course, this translates to stronger bottom-line ROI and results for EyeWonder's customers."
EyeWonder is currently working with several top agencies and brands to leverage the InstantWonder offering to deliver rich media and digital video across all five platforms.
Instant messaging dominates online teen life and the daily routines of business people in the workplace. Approximately 66 percent of teens and young adults now send more IMs than emails. Additionally, Gartner has recently projected that by 2013, IM will be the de facto choice for enterprise-based real-time communications, serving as the nexus for voice, video and text exchanges. Moreover, three-quarters of instant messenger users are online everyday, and spend several hours per day live within their messaging application. InstantWonder is the first solution approved to deliver video and rich media ads to this set of unique and desirable audiences, which each number in the tens of millions.
EyeWonder pioneered rich media and digital video advertising on instant messenger platforms in 2003 with its integration into AOL's Instant Messenger (AIM). Since that time, EyeWonder has powered thousands of campaigns delivering billions of impressions across AOL and the other top messenger clients that followed. EyeWonder-powered campaigns were officially accepted on the ICQ Instant Messenger in 2005. The recent additions of MSN's Window's Live Messenger, MySpace's MySpaceIM Messenger and Yahoo! Messenger round out the InstantWonder offering and represent a unique set of the top messengers that only EyeWonder can provide.
About EyeWonder, Inc.
EyeWonder, Inc., is rich media and digital video's fastest-growing innovator, empowering brands and advertisers to leverage the industry's most comprehensive creative capabilities for online campaigns that are proven to deliver richer results. Headquartered in Atlanta, the company's pioneering technology enables advertisers and agencies to focus their time and energy on producing the strongest interactive ad campaigns that reach across more of today's top browsers and operating systems while eliminating inefficiencies that limit creativity and slow workflow processes. Moreover, EyeWonder delivers results. A 2006 Dynamic Logic study found that the EyeWonder-powered campaigns generate a 65 percent increase in aided brand awareness and a 34 percent increase in message association, and that EyeWonder leads all other top rich media providers in generating increased lift in three out of four core brand metrics.
EyeWonder services the world's top agencies and brands, and its rich media and video ad products are accepted by more than a thousand online publishers, including Yahoo!, AOL, and MSN. For more information on Richer Media and Richer Results, please visit http://www.eyewonder.com/.
CONTACT: Kathleen Zakrzewski, +1-610-934-7563, Mobile, +1-215-939-5709, kathleen@0to5.com, or Scott Gleeson Blue, +1-610-934-7560, Mobile, +1-215-356-7423, scott@0to5.com, both of Zer0 to 5ive for EyeWonder
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