Multipurpose Vertical Label Printer promotes organization.

Press Release Summary:



Using re-adhesive tape will stick and re-stick for up to one year, MemoPri MEP-K10 lets users create and print labels on flat surface or while mobile. All messages display icons to foster understanding by people of all languages, and larger buttons are provided for frequently used keys. Printing at 12.5 mm/sec, unit offers 3-step installation for UV- and heat-resistant tape – available in pink, white, and yellow as well as 18, 12, and 9 mm sizes.



Original Press Release:



Casio Helps Users Get Organized with New, Multi-Purpose Label Printer



MemoPri MEP-K10 Offers User-Friendly Functionality, Faster Printing and Re-adhesive Tape



DOVER, N.J. -- Casio America, Inc. is proud to introduce its newest label printer - the MemoPri MEP-K10. Fit for a variety of applications from the classroom, to the home or office, the MEP-K10 offers users faster printing, updated functionality and re-adhesive tape that will stick and re-stick for up to a year.



The MEP-K10 is a vertical, compact label maker that enables users to create and print labels on a flat surface or on the go. With a printing speed of 12.5mm/sec, Casio's MEP-K10 ensures a quick and easy process for making anything from name tags and schedules, to files and indexes to help users get and stay organized.



"Conventional label makers don't typically allow for label reuse, which is important for parents, teachers and even small business owners who often find themselves re-printing the same labels after they've fallen off," said, Robert Prunk, Director of Marketing for Casio's Consumer Products Division. "The MEP-K10 resolves these issues, allowing consumers to have re-stickable labels anywhere, anytime."



Casio's MEP-K10 tape is ultraviolet ray-resistant, heat-resistant and re-adhesive - meaning users can transfer or move the label cleanly and re-stick.  For example, teachers who wish to reuse folders for different projects throughout the year can change the labeled titles by easily reapplying with full adhesive. For parents, the MEP-K10 allows them to easily create labels for their children's belongings that can be applied and re-applied to whatever they take to school. The MEP-K10's tape is easy to install with three quick steps - push, open and set. By pushing the button on the top of the machine, the tape compartment will open and enable users to effortlessly install the tape inside.



Other features include larger buttons for frequently used keys including the space bar, back button and return key as well as iconized messages. All messages display icons, such as a printer for "now printing" allowing people of all languages to understand the settings. Additionally, the tape was designed without any backing paper which reduces waste.



The MEP-K10 will be available at Staples.com and shopcasio.com for a MSRP of $39.99. The tape will be available in three different colors - pink, white and yellow; as well as three different sizes - 18mm ($7.99), 12mm ($6.99) and 9mm ($5.99). For additional information on Casio's product portfolio, please visit www.Casio.com.



About Casio America, Inc.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.



CONTACT: Christine Azzolino/Amanda Pecora, Coyne PR, (973) 588-2000, cazzolino@coynepr.com, apecora@coynepr.com; or Sarah Salter/Sue Vander Schans, CASIO AMERICA, INC., (973) 361-5400, ssalter@casio.com, svanderschans@casio.com

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