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Multimedia System-on-Chip offers Bluetooth connectivity.

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April 11, 2014 - Integrating baseband, Bluetooth transceiver, power management unit, FM receiver, Class K audio amplifier, multimedia microcontroller, and DSP engine onto single chip, Model RDA5851S targets music and audio applications such as speaker systems, MP3 players, and stereo headsets. FM tuner and Bluetooth module include complete digital, analog, and RF functions. Supporting all popular audio formats, chip enables scalability through connectivity to SDMMC memory cards, USB, LEDs, and keypads.

RDA Microelectronics Announces Volume Production of Integrated Bluetooth Multimedia Solution for Audio Applications


RDA Microelectronics, Inc
Block A, e-Wing Center, 113 ZhiChun Road Haidian District
Beijing, China



Press release date: April 2, 2014

SHANGHAI, China, – RDA Microelectronics, Inc. (Nasdaq:RDA) ("RDA" or the "Company"), a fabless semiconductor company that designs, develops and markets wireless systems-on-chip and radio-frequency (RF) semiconductors for cellular, connectivity and broadcast applications, today announced volume production of its RDA5851S, a highly integrated multimedia system-on-chip solution with Bluetooth connectivity for music and audio applications such as speaker systems, MP3 players and stereo headsets.

The RDA5851S integrates a baseband, Bluetooth transceiver, power management unit, FM receiver, Class K audio amplifier, multimedia microcontroller and a proprietary digital signal processor (DSP) engine onto a single chip. The FM tuner and Bluetooth module include complete digital, analog and RF functions. It supports all popular audio formats and provides for system scalability through easy connectivity to SDMMC memory cards, USB, LEDs and keypads. The high level of integration offers RDA customers a best-in-class bill of materials, space requirement and cost/feature ratio for targeted applications.

"The 5851S is a cost-down version of our 5850 Bluetooth SoC for non-handset applications, providing the same turnkey platform for customers at an improved price point," said Shuran Wei, CEO of RDA Microelectronics. "We remain focused on increasing our penetration of the non-handset market by leveraging our proven Bluetooth technology and integration capabilities for products based on price and performance."

About RDA Microelectronics
RDA Microelectronics is a fabless semiconductor company that designs, develops and markets wireless system-on-chip and radio-frequency semiconductors for cellular, connectivity and broadcast applications. The Company's product portfolio currently includes baseband, radio-frequency front-end modules, power amplifiers, transceivers, Bluetooth system-on-chip, Wi-Fi, Bluetooth and FM combo chips, FM radio receivers, set-top box tuners, analog mobile television receivers, CMMB mobile television receivers, walkie-talkie transceivers and LNB satellite down converters. For additional information, please see the Company's website at http://www.rdamicro.com.


CONTACT:
Lily Dong
Chief Financial Officer
RDA Microelectronics, Inc.
+86-21-5027-1108
ir@rdamicro.com

       
Shelton Group Investor Relations
Leanne Sievers, EVP
949-224-3874
Matt Kreps, Managing Director
972-239-5119 ext. 125
sheltonir@sheltongroup.com

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