Modular System optimizes visibility in retail environments.
October 8, 2007 -
Using Fresh System, brand marketer can show foods in displays of varying sizes and configurations to fit individual retailer needs. System is crafted of laminated MDF and can be customized with graphics to convey marketing messages. Heights are adjustable to accommodate products and packages of different sizes and shapes. Shelves can be used as shelf extenders on existing gondolas or affixed with suction cups to cold vault freezers, refrigerators, or meat cases.
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Original Press release
Multi Dimensional Resources
190 Jony Dr.
Carlstadt, NJ, 07072
USA
Multi Dimensional Resources Introduces FRESH Innovative Marketing At-Retail
New FRESH System offers Flexibility, Retail Friendly Environment, Ease, Simplicity and High Visibility
CARLSTADT, NEW JERSEY---Multi Dimensional Resources, a leading manufacturer and designer of p.o.p., packaging and store fixtures, introduces the FRESH System, a unique marketing at-retail program that offers Flexibility, Retail Friendliness, Ease, Simplicity and High Visibility for both the brand marketer and the retailer.
The FRESH program builds brand equity and provide placement in a wider range of retail locations, Multi Dimensional Resources created the FRESH System as a single destination center to showcase a wide range of product offerings that were previously shown in several different displays. The modular system allows the brand marketer to display foods in displays of varying sizes and configurations to fit specific individual retailer needs. For larger inventories, the units expand by adding modules, but can be reduced in size to meet changing demands of different selling seasons and in-store promotions.
FRESH allows retailers to add pre-formed "C" sections to change the height (up to four levels) of the units, which are designed to nest together to make Destination Centers of various configurations. The system creates a multitude of levels and configurations to fit into nearly any retail environment.
To strength brand and store recognition, the system is crafted of laminated MDF and can be customized with graphics to convey marketing messages.
For consumer protection, injection molded shelves are engineered and crafted with rounded edges. The heights are adjustable to accommodate products and packages of different sizes and shapes. The shelves, available with a wire hook option for displaying packaged foods, can be used as shelf extenders on existing gondolas or affixed with suction cups to cold vault freezers, refrigerators or meat cases. The shelf facings offer integrated price channels and a 3-D shape to replicate brand logos.
The FRESH system features a Header that works with two, three or four units combined. The header offers a variety of options including interchangeable graphics, sampling trays and product glorifiers.
The displays include casters for mobility so retailers can rotate placement depending on seasons and promotions.
About Multi Dimensional Resources
Multi Dimensional Resources' President/CEO Richard Heyderman, a 19-year veteran with a stellar reputation for creating award-winning in-store marketing, has used the mantra "Move Beyond" to create a new direction in advertising at retail. His firm specializes in the innovation of high quality, impactful, highly effective and value-added p.o.p. displays, retail store fixtures and packaging that move merchandise, reduce TCO (total cost of ownership) and increase ROI.
MDR is a turnkey merchandising solutions provider that focuses on vertical integration and cutting-edge technology with all phases of production performed in-house, from initial brainstorming through final execution and distribution. The firm has recently relocated, more than tripling the size of its corporate facility where it offers state-of-the-art manufacturing, warehousing, packing (including co-packing), RF inventory, distribution (including Just-in-Time displays).
Multi Dimensional Resources' creative team has been honored with numerous industry awards for innovation, effectiveness and manufacturing, including: Best Design, Best of Industry, and Outstanding Merchandising Achievements, by POPAI, P-O-P Times magazine, and other related national associations.
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