Mobile Platform bridges gap between brands and mobile users.April 10, 2007 -
To facilitate development and management of interactive mobile programs that directly target consumer audiences, mFinity(TM) offers complete platform to create, connect, and control mobile SMS (text-based) initiatives and mobile content distribution. Solution is available through ASP license for independent access to fully integrated mobile applications via Web login, or as managed services. It is also available as mobile application appliance, pre-loaded with all necessary components.
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Original Press release
iLoop Mobile, Inc.
55 South Market St., 15th Floor, Suite 1560
San Jose, CA, 95113
USA
Launch of iLoop Mobile mFinity(TM) Mobile Platform Bridges the Gap Between Brands and Mobile Users
SAN JOSE, Calif., March 20 -- iLoop Mobile, a mobile technology and services company for interactive, text message-based mobile marketing and mobile content distribution, today announced the release of the company's new mFinity(TM) mobile platform. mFinity removes the complexity traditionally associated with the creation and management of interactive mobile programs, offering a complete platform to create, connect and control mobile SMS (text-based) initiatives and mobile content distribution. With the new mFinity platform, brands, marketers, content owners and enterprises can create and manage their own mobile initiatives to directly target consumer audiences. The platform is available through an ASP software license with Web login access to a full suite of user-friendly applications, and the option of the industry's first customer premise appliance that offers complete mobile infrastructure and application solutions in-house.
"The PC Web has become ubiquitous, but mobile Internet sites (WAP) have an even greater potential in terms of marketing reach. PCs don't leave their desks and laptops can be left at home, but mobile phones are an always-on, direct and powerful way to reach consumers," said Paran Johar, managing director, MRM Worldwide, Los Angeles. "At MRM, we have fully embraced the power of mobile marketing. However, previous mobile marketing solutions required the purchase and deployment of multiple technologies in order to create, connect and control a mobile campaign. The iLoop Mobile mFinity platform is a complete hardware and software solution that can be hosted in-house. In addition, it is so easy to use that our staff members did not require technical training and can present 'mock' campaigns to clients in a matter of minutes."
The iLoop Mobile mFinity platform offers the broadest array of fully-integrated mobile applications on the market. Marketers, brands, content owners and enterprises are able to use the complete platform to create and manage mobile initiatives or can select from the following individual mFinity applications to best meet their technology needs:
-- Texture(TM) enables a wide variety of SMS services for use in the creation of mobile marketing campaigns, SMS subscription groups and enterprise solutions including: quizzes, polls/voting, interactivity for traditional media (TV, radio, print etc.), marketing promotions, coupons, sweepstakes/instant win prizes, loyalty programs, surveys, CRM, and more. Texture enterprise solutions assist with commercial applications, when receipt or distribution of a large number of text messages is anticipated, and automated or manual distribution of SMS messages to customer created subscription groups is also available.
-- Cascade(TM) provides connectivity to wireless carrier networks via mobile aggregators, with robust and proven technology capable a handling the demands of high message traffic. The Cascade gateway features full short code and keyword management, and the versatility to control message routing to and from all iLoop Mobile SMS and content delivery applications.
-- Constellation(TM) is a content management system for content/merchandise inventory and distribution. Mobile content and physical merchandise can be indexed by categories, price, currency, country, format and other industry standard codes, and Constellation recognizes individual phones to insure the right format is delivered.
-- Focus(TM) enables the creation of mobile Internet sites in a Web-based drag-and-drop software application. Graphics, text, color schemes, ads and content are easily integrated for in-house WAP site creation and management.
-- Resonance(TM) allows content owners to sell wallpapers, ringtones, games, music, videos, applications and other digital content from e-commerce Web sites or directly from mobile phones.
The full mFinity platform is available through an ASP license for independent access to the applications via Web login or as managed services. iLoop Mobile mFinity is also available as the industry's first mobile application appliance pre-loaded with all of the components of the mFinity mobile platform. Customer organizations, by connecting the mFinity appliance to their in-house computer network, can create, connect and control their mobile initiatives independent of an application service provider -- dramatically reducing their time to market and service costs.
"Previously, companies that launched mobile initiatives, in most cases, required a multitude of technology partners and weeks of ramp-up to start using their services or campaigns," said Steve Koskie, CEO of iLoop Mobile. "With the launch of the iLoop Mobile mFinity mobile platform, brands, marketers, content owners and enterprises can reach mobile users via SMS, Web, mobile Internet sites and other mobile technologies with one solution, regardless of what mobile phone the consumer uses. mFinity truly enables companies to streamline their time to market and create mobile initiatives in a matter of minutes, making it easy for them to reach their target audience."
Availability
The complete iLoop Mobile mFinity mobile platform is available now. Attendees at CTIA Wireless 2007 in Orlando can also visit the iLoop Mobile booth (#447) to see a live demonstration of the platform.
About iLoop Mobile
iLoop Mobile is an innovator in mobile technology and services for interactive, SMS-based mobile marketing and mobile content distribution. The company's patent-pending mFinity(TM) platform enables brands, content owners, marketing agencies and enterprises to create, connect, and control mobile phone initiatives worldwide. iLoop Mobile is privately held and is headquartered in San Jose, CA, with European offices in Copenhagen and offices in Bangalore. For additional information, please visit: www.iloopmobile.com.
iLoop Mobile Contact:
Timothy Polakowski
McGrath/Power Public Relations
(408) 727-0351
timp@mcgrathpower.com
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