Messaging Toolkit speeds MediaTek device development.August 25, 2010 -
Mobile Gateway MediaTek Toolkit enables device manufacturers using MediaTek chipsets to add advanced messaging services to their mass market handsets. Included library of technical documents specify key requirements as well as how to best optimize Synchronica Mobile Gateway for MediaTek platform. Further functionality enables use of standard test plans and certification processes to verify functionality and ensure full compatibility.
(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)
Original Press release
Synchronica Americas
11951 Freedom Dr.
Reston, VA, 20190 USA

Synchronica Launches Messaging Toolkit for MediaTek Device Manufacturers
Highlights:
Toolkit enables device manufacturers using MediaTek chipsets to differentiate mass market handsets by bundling next-generation mobile messaging services
Mass market handsets based on MediaTek chipsets can now be cost-effectively enhanced with push email, synchronization of calendar and contacts, connectivity to social networks and instant messaging (IM)
Synchronica Mobile Gateway provides server infrastructure for native messaging clients of the MediaTek platform, delivering optimal user experience with minimal memory footprint
Synchronica has a successful track record with the MediaTek platform - has launched first devices and is already working with several manufacturers
Royal Tunbridge Wells - Synchronica plc, the international provider of next-generation mobile messaging services, has launched the Mobile Gateway MediaTek Toolkit for device manufacturers using MediaTek chipsets. The toolkit provides a complete set of technical and commercial resources that enables device manufacturers to add advanced messaging services to their mass market handsets.
MediaTek, Inc. is a leading fabless semiconductor company for wireless communications and digital multimedia solutions and one of the biggest mobile chipset suppliers to Chinese phone manufacturers. MediaTek is a market leader and pioneer in cutting-edge system-on-chip (SOC) solutions for wireless communications and was recently voted the twelfth top global 100 high-tech company by Bloomberg Businessweek.
Synchronica's award-winning Mobile Gateway is a leading infrastructure platform for next-generation mobile messaging. Based on industry standards (IMAP, OMA DS, IMPS), Mobile Gateway does not use a Java application on the device, but instead provides messaging services directly to the native clients of the MediaTek platform. This unique approach delivers the best possible user experience with minimal memory footprint, enabling smartphone-like features even on low-end, mass market MediaTek chipsets.
Synchronica has built up substantial experience with the MediaTek platform: MessagePhone uses MediaTek chipsets, and Synchronica is working closely with several device manufacturers that are planning to launch MediaTek-based mass market devices bundled with Mobile Gateway.
With Synchronica's Mobile Gateway, device manufacturers can:
Enable their devices to receive push email, synchronize calendar and contacts
Address business users with Microsoft Exchange, Lotus Domino, as well as consumers with Gmail, Windows Live, and any POP3 or IMAP mailbox
Enable users to receive status updates from Facebook, Twitter, LinkedIn, post comments, and reply to messages
Provide mobile instant messaging with Facebook chat, Google Talk, AIM, and other IM communities
Push news updates from live web feeds of popular sites, such as ESPN and CNN
With Synchronica's Mobile Gateway MediaTek Toolkit, device manufacturers can:
Access a library of technical documents that specify key requirements and how to best optimize Synchronica Mobile Gateway for the MediaTek platform
Use standard test plans and certification processes to verify functionality and ensure full compatibility
Receive sample source code accelerating implementation and reducing development costs
Use Synchronica's consulting and support services during the implementation phase
Host Synchronica's Mobile Gateway for open market device sales
Access Synchronica's global operator customer base of more than 40 carriers with a total reach of more than 660 million subscribers
Carsten Brinkschulte, CEO of Synchronica, comments: "To stay ahead of the competition, device manufacturers are now focusing on end-to-end solutions for mass market phones rather than competing purely on hardware features and design. Increasingly, this means bundling advanced services connecting devices to social networks and messaging communities. The Mobile Gateway MediaTek Toolkit provides device manufacturers with the technical resources and infrastructure services required to provide users with a consistent messaging user experience with minimal memory footprint and fast execution even on low-end, mass market devices".
About Synchronica
Synchronica plc is a leading developer of next-generation mobile messaging solutions based on open industry standards. The award-winning product portfolio includes the flagship product Mobile Gateway, providing push email, synchronization, instant messaging (IM), backup and restore, and mobile connectivity to social networks. Synchronica's products are white-labeled and offered by mobile operators in emerging and developed markets to provide mass market messaging services, increasing data revenues and reducing churn.
Synchronica Mobile Gateway provides a unique multi-protocol gateway combining Push IMAP, SyncML, ActiveSync, Email to MMS, and Email to SMS, delivering push email and synchronization to literally any mobile phone currently in the market without requiring an additional client to be downloaded. Expanding instant messaging to mobile devices, Mobile Gateway establishes carrier-branded IM communities, using the industry standard XMPP and provides gateways to popular internet IM communities, connecting any IMPS-enabled handset.
Headquartered in England, Synchronica also maintains a development center in Germany in addition to a regional presence in the USA, Hong Kong, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC.L). For further information, please visit www.synchronica.com
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