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Mercury-Free Dimmable LED Light Bulbs provide phase-out options.

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October 19, 2011 - ULTRA LED A Line omni-directional light bulbs are available for replacement in two wattages. The 8 W is equivalent to 40 W incandescent and 13.5 W is equivalent to 60 W incandescent. ULTRA LED BR 30 and 40, which serve as replacements for equivalent 65 W incandescent models, come in 15 and 18 W varieties and offer options for spot or flood lighting. All products carry 25,000 hr life rating and produce soft white light (2700K).

OSRAM SYLVANIA Diversifies LED Portfolio with Launch of Omni-Directional and LED BR Lamps Available at Menards

(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)

100 Endicott St.
Danvers, MA, 01923

Press release date: October 11, 2011

New SYLVANIA Products Make LED Adoption Easier than Ever

DANVERS, Mass. -- With the 2012 incandescent phase-out on the horizon, OSRAM SYLVANIA continues the momentum behind the expansion of its ULTRA LED collection with the launch of its new ULTRA LED omni-directional and ULTRA LED BR lamps. Building upon over 30 years of retail partnership, these two new LED innovations are available on Menards store shelves and on today.

As a leader in LED production worldwide, OSRAM SYLVANIA continues to harness LED technology for everyday residential and commercial use under its ULTRA LED umbrella. The ULTRA LED A Line omni-directional light bulbs are available for replacement in two wattages. The 8W is equivalent to the 40W incandescent and the 13.5W is equivalent to the 60W incandescent. The ULTRA LED BR 30 and BR 40 are replacements for the equivalent 65W incandescent models.

The full line of SYLVANIA ULTRA LEDs contains lighting products that are a fit for a variety of applications, from residential to commercial, as well as indoor and outdoor use. The bulbs boast superior color quality and long life along with energy efficiency. Similar to the larger SYLVANIA ULTRA LED family, the new omni-directional and BR lamps exceed federal efficiency standards that will phase-out the production of most inefficient incandescent bulbs, starting in 2012.

"OSRAM SYLVANIA is proud to continue our partnership with Menards by bringing new SYLVANIA ULTRA LEDs to shelves that fulfill a variety of lighting needs, from large-scale commercial and business needs to everyday consumer use," said Phil Rioux, general manager of Consumer Lighting LED Retrofits at OSRAM SYLVANIA. "After all, according to our 2010 SYLVANIA Socket Survey(1), LED adoption grew to nearly one household in ten (9 percent), with 81 percent of Americans reporting they have heard of LED bulbs, and we anticipate more consumers to adopt LED lighting into their homes as the phase out approaches."


The SYLVANIA ULTRA LED line continues its diversification with a new addition to the popular A-line selection. Using just six or eight watts, the SYLVANIA ULTRA LED omni-directional is a direct replacement for the commonly used 40 and 60W incandescent light bulbs, and provides equivalent lumen output and light distribution pattern. Perfect for a variety of applications at home or in the office, this light bulb can provide between $88-126 in savings over the life of the bulb at 25,000 hours, which is 25 times longer than an incandescent model. The omni-directional LED boasts greater color definition with a soft white light (2700K) and because they are dimmable and mercury-free, consumers can feel good about their LED choice.
                                 A-Line        A-Line             Watts               8W          13.5W              Life               25,000         25,000            Savings              $88.00        $126.50      (over life of bulb)        Correlated Color        Temperature (CCT)        2700K         2700K            Dimmable             Yes           Yes            --------             ---           ---          Mercury-Free           Yes           Yes          ------------           ---           ---

The SYLVANIA ULTRA LED line-up also includes BR model light bulbs, standard options for spot or flood lighting. These new BR models are replacements for the 65W incandescent model, come in 15 and 18W varieties and can provide up to $129 in savings over the life of the bulb at 25,000 hours, which is 12 times longer than an incandescent model. Enhanced color definition with a soft white light (2700K) and the ability to dim are also trademarks of these mercury-free SYLVANIA LEDs.
                                 BR30          BR40             Watts               15W           18W              Life               25,000        25,000            Savings              $137.00       $129.00      (over life of bulb)        Correlated Color        Temperature (CCT)        2700K         2700K            Dimmable             Yes           Yes            --------             ---           ---          Mercury-Free           Yes           Yes          ------------           ---           ---
For more information about products in the SYLVANIA ULTRA LED line or information on other SYLVANIA lighting innovations, please visit:


OSRAM SYLVANIA is a leader in lighting solutions and services, specializing in innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the SYLVANIA brand name, and also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM SYLVANIA is the North American operation of OSRAM AG, a wholly owned subsidiary of Siemens AG. For more information, visit or follow us on Facebook and Twitter.

About Menards

Menards is well-known throughout Midwest for their complete selection of high-quality, name brand merchandise and the tools, materials and supplies for all your home improvement needs. Whether you're a beginning do-it-yourselfer or more experienced contractor, there is something for everyone at Menards from just needing a light bulb or can or paint to building a deck or new home. As always, Menards is known for its excellent guest service and is the place to "Save Big Money."

(1) National poll of over 300 adult renters and homeowners commissioned by OSRAM SYLVANIA and conducted by KRC Research via phone, using random digit dial techniques. The survey was conducted over an 11-day period in November 2010.

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