Marketing Software provides campaign management.June 23, 2009 -
Integrated with major search engine APIs, SEM Campaign Management v5 facilitates creation, modification, and overall management of search engine marketing campaigns while removing restrictions in data organization. Program's Catalog Management tool enables advertisers to organize data according to business segments by tagging each campaign, adgroup, or keyword with unique value. Tags are then used to sort and export data, allowing advertisers to evaluate campaigns based on business structures.
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Original Press release
eSearchVision
231 Sansome Street
San Francisco, CA, 94104
USA
eSearchVision Launches V5 Campaign Management Application with First Custom Tagging Solution
Newest version of SEM technology released June 8, 2009
SAN FRANCISCO, June 9 / -- eSearchVision announced yesterday the release of V5, the latest version of the company's widely used SEM campaign management application. V5 promises to make creation, modification and overall management of SEM campaigns faster while also removing restrictions in data organization. The application is integrated with all major search engine APIs (Google, Yahoo!, MSN, Ask, etc.) and allows efficient campaign management across all of these search engines in one user-friendly interface.
Through advanced bidding strategies, extensive tracking solutions and customized reporting options, V5 is strategically designed around maximizing quality score and efficient workflow. What really sets V5 apart, however, is a feature called Catalog Management. Paid search initiatives are typically built around campaigns, adgroups and keywords, a practice that does not always make sense from an advertiser's business perspective. To combat this, V5's Catalog Management tool enables advertisers to organize data according to business segments by tagging each campaign, adgroup or keyword with a unique value (i.e. brand, product, promotion). These tags are then used to sort and export data, allowing advertisers to evaluate campaigns based on their business structures. In addition, Catalog Management is integrated with V5's bidding technology so that advertisers can define bidding strategies at the campaign, adgroup, keyword or catalog level. With both custom tagging and bid integration, V5 allows not only evaluation of search engine performance indicators (campaigns, adgroups, keyword) but also true business indicators (Catalog).
"V5 is a new generation of SEM management solutions. With a revolutionary workflow, it takes account structure to the next level and allows us to transcend the current constraints of SEM. With V5, advertisers and agencies can focus on improving the performance of their programs and move away from the structural limitations of SEM." - Marc Wendling, US Managing Director
Through continuous development of its in-house technology and optimization methodologies, eSearchVision consistently maximizes ROI for its clients. The company is flexible with a wide variety of service levels from full agency support to technology licensing.
For additional information on V5 or to set-up a free demo, contact Marc Wendling at 415.814.1001 (mw@esearchvision.com) or visit www.esearchvision.com.
About eSearchVision
eSearchVision is a search engine marketing agency and global technology company used by many of the largest brands across the world. Through continuous research and development by a team of engineers and quality-score expert account managers, the eSearchVision platform is at the forefront of paid search management technology. Founded in 2004, eSearchVision is a global company with offices in San Francisco, New York, Ann Arbor, Paris, Madrid, the UK and Munich.
CONTACT: Rebecca Nathan of eSearchVision, +1-734-369-8397, rebecca.nathan@esearchvision.com
Web Site: http://www.esearchvision.com/
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