Marketing Service optimizes online B2B communications.May 16, 2008 -
Using dimensional tradeshow-like architecture, Virtual Experience Platform offers 3D tool for establishing and elevating business-to-business interactions. Program delivers advanced networking features, intuitive game-like navigation interface, and optional library of 400 customizable booths for integrated event partner branding. Visitors can interact with content and people, attend video-based executive keynotes, communicate directly with manufacturers, and chat and IM with colleagues.
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Original Press release
Design Reactor
655 Campbell Technology Parkway Suite 250,
Campbell, CA, 95008
USA
Design Reactor Launches Virtual Experience Platform
Design Reactor Launches Virtual Experience Platform
--Immersive 3D Tradeshow and Event Platform Improves Online Business-to-Business Communications and Social Networking--
CAMPBELL, Calif., May 13 /-- Design Reactor, a full-service integrated digital marketing agency, has announced the launch of its Virtual Experience Platform, a rich 3D tool for establishing and elevating business-to-business interactions and relationships. Leading companies such as HP, Cisco, and AMD have already leveraged this new social engagement technology.
Using a dimensional tradeshow-like architecture, Design Reactor's Virtual Experience Platform presents information in a way that's highly targeted and accessible. With new levels of functionality and ease for content creators, administrators, and consumers, it delivers advanced networking features, an intuitive 'game-like' navigation interface, and advanced options such as a library of 400 customizable booths for integrated event partner branding. Visitors can interact with both content and people, attend video-based executive keynotes, communicate directly with manufacturers, and chat and instant message with colleagues. Design Reactor's Virtual Experience Platform is hosted on a secured environment configured specifically to manage and deploy enterprise-level, 3D events.
"The technology advancements in business-to-consumer and business-to-business social networks are astounding," said Leon Papkoff, Chairman and CEO of Design Reactor. "Harnessing the concept of a social network, we've developed a platform that enterprises are using to deepen relationships in a rich online environment that's uniquely scaleable and measurable. We can track and analyze visitor behavior in one of the few channels that enables truly immediate response. And, by functioning seamlessly around the clock, 3D virtual events achieve levels of unique and repeat visitors not possible with physical and 2D online alternatives. Our platform accelerates time to market and allows a higher marketing return on investment while expanding global reach."
"Over the last few years, a number of vendors have entered the market with varying degrees of skill and competence," added Design Reactor President Kevin Carbone. "Most are software companies that have developed a licensable tool but no real strategy for solving key problems faced by organizers and users. Our Virtual Experience Platform is the best-practices result of ten years of creating integrated communications for Fortune 500 companies in every digital media environment. It delivers a combination of power, flexibility, and intuitive features that could have only come from a true integrated marketing services company. We're very excited about its success so far and its potential to make a real impact on the market."
Learn more about Design Reactor's Virtual Experience Platform at the 2008 Marketing eSummit - Casting a Wider Web, hosted by WebEx and leveraging Design Reactor's Virtual Experience Platform on Wednesday, May 14, 2008 at 11 am - 5 pm EDT, 8 am - 2 pm PDT. (http://marketingesummit.veplatform.com/).
About Design Reactor
Design Reactor provides integrated digital marketing services by combining intelligence, strategic planning, and proven creative and technology innovation to deliver effective, results-driven marketing communications. The agency services industry leaders such as AMD, Cisco, Disney, HP and Motorola. For over 10 years, the agency has developed award-winning digital marketing solutions that have been at the forefront of technology development, setting precedent by establishing emerging digital communications channels and platforms. The company is headquartered in Campbell, California with an office in Austin, Texas. Visit http://www.designreactor.com/ for more information.
Web site: http://www.designreactor.com/ http://marketingesummit.veplatform.com/
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