Marketing Optimization Software targets B2C operations.
October 25, 2011 -
ThinkVine gives users ability to run what-if scenario responses while also enabling inclusion of relevant, non-marketing influencers on purchase. Solution provides ability to model multiple product lines in same category, and enterprise-grade security infrastructure lets external groups run plan scenarios. Additional functionality identifies when marketing plan has reached or will reach saturation point.
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|Original Press release |
10816 Millington Ct.
Cincinnati, OH, 45242
ThinkVine Releases New Version of Its Marketing Optimization Software
Software recently cited by Forrester Research as highest scoring current offering in the Marketing Mix space improves speed to insight and adds capabilities that answer more questions for B2C marketers
CINCINNATI -- ThinkVine, a marketing optimization software company, announces the release of a new version of its flagship marketing optimization software. This version represents significant advances in performance, capability and security compared with the version Forrester Research reviewed and named Highest Rated Current Offering in the Marketing Mix Space in The Forrester Wave(TM): Marketing Mix Modeling Q3 2011.
Top enhancements in this version include:
-- Faster business insights via 40-60% shorter implementation time
-- Faster responses to "What if" scenarios via 400% faster simulation runs
-- Ability to include more relevant, non-marketing influencers on purchase (e.g. doctor's recommendation, sales representative)
-- Ability to model multiple product lines in the same category (e.g., if I promote brand A, what happens to brand B?)
-- Enterprise-grade, security infrastructure that enables external groups, such as agencies, to run plan scenarios
-- Ability to improve ROI by identifying when a marketing plan has reached, or will reach, a saturation point with a target audience
"Marketers face many choices in a fast-paced, ever changing marketplace. Optimizing marketing ROI requires both understanding historical results and making rapid adjustments to plans. ThinkVine is clearly different from the traditional service projects that people think of when they think marketing mix," said Damon Ragusa, President & CEO of ThinkVine. "ThinkVine software is both more responsive and more all-inclusive. Our innovative approach uses demographic, market, consumer behavior, and in-house data to deliver richer insights than traditional regression-based approaches, and we also provide fast What if planning capabilities. With this release, we are extending our leadership position and raising the bar for what market leaders should demand from marketing mix."
ThinkVine's marketing optimization software enables B2C marketers to maximize their ROI across all of their marketing investments. Our breakthrough ThinkAhead technology simulates how consumers respond to different marketing plans and provides both historical marketing mix insights and ongoing planning capabilities. ThinkVine's customers include market leaders in consumer packaged goods (CPG), food & beverage, financial services, insurance, travel and hospitality, consumer durables, online retail, technology, and other industries.