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Life Sciences Software helps manages HCP/HCO interactions.

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April 11, 2014 - Powered by platform-as-a-service architecture, CentrisDirect addresses evolving challenges faced by life science companies that are expected to manage compliant interactions in order to meet global and regional regulatory and transparency reporting requirements. Flexibility and global deployment capability support life science compliance needs, while intuitive usability and proactive compliance are afforded through configurable business rules and workflows.

AHM Announces CentrisDirect, a Global Solution to Manage Compliant Interactions with Healthcare Professionals and Organizations for the Life Sciences Industry

420 Mountain Avenue
New Providence, NJ, 07974

Press release date: April 3, 2014

NEW PROVIDENCE, N.J. -- AHM, a leading provider of solutions designed to manage compliant interactions with Healthcare Professionals (HCP's) and Organizations (HCO's) for the life sciences industry, has announced the immediate availability of CentrisDirect.

AHM's CentrisDirect is designed to address the challenges that continue to evolve for life science companies that are expected to manage compliant interactions in order to meet global and regional regulatory and transparency reporting requirements.

In today's landscape, critical information about interactions with HCP's and HCO's taking place across global markets, often resides in multiple, disparate systems, following inconsistent business rules. There are many compliance risks with this approach including the lack of standardized business processes, difficulty in the consolidation of data, and data accuracy to achieve reporting requirements. These interactions need to be delivered and monitored in a consistent, proactive and accurate manner allowing life science companies to achieve transparency for both internal and external reporting obligations.

"We continue to focus on developing solutions to support our clients' evolving needs in the management of HCP interactions. CentrisDirect provides them with the ability to deploy a global platform with the flexibility to support multiple interaction types and disparate regional business requirements, consolidate legacy applications and reduce total cost of ownership," commented Nigel Whitehead, AHM's CEO.

CentrisDirect is powered by the industry's leading platform as-a-service architecture and offers the flexibility and global deployment capability critical to support today's life science compliance needs. Combined with AHM's 14 years of experience managing HCP interactions for the world's top life science companies, CentrisDirect offers intuitive usability and proactive compliance through configurable business rules and workflows, on a platform that helps achieve a lower total cost of ownership.

"CentrisDirect enables the collection and consolidation of all HCP interactions in a centralized and repeatable manner delivering a full lifecycle workflow to enable compliant choices and outcomes for all stakeholders associated with the interaction," said Susan Hill, SVP Business Development. "It's a robust and comprehensive solution that manages a multitude of interaction types including; speaker engagements, consulting services, authorship services, grants and clinical services," said Hill.

AHM published their solution roadmap in the Fall of 2013 and remains on schedule to release additional functionality in 2014. CentrisDirect will be featured at the upcoming AHM Industry Conference being held June 10-11, 2014 in the U.S.

About AHM
Advanced Health Media (AHM), headquartered in New Providence, NJ, is a global provider of technology and service solutions designed to manage compliant interactions with healthcare professionals and organizations for the life sciences industry. Our solutions are being used by top life science companies and by tens of thousands of industry sales representatives, commercial managers and healthcare professionals worldwide. For more information, please visit

Giovanni M. Macrina
Vice President, Marketing
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