LTO Tape Cartridges. are protected by thermoformed packaging.

Press Release Summary:



Made of recycled polyethylene terephthalate material, thermoform packaging promotes protection for LTO (Linear Tape Open) Ultrium 2, 3, and 4 cartridges during transport and handling. Packaging holds cartridges snugly in place during shipment and will not shred, preventing media contamination. Trays nest together to optimize floor space, and lift-up lid facilitates cartridge access. Cartridges hold up to 1.6 TB and suit midrange and enterprise server environments.



Original Press Release:



Imation Introduces Protective Thermoform Packaging for LTO Ultrium Tape Cartridges



Environmentally friendly and durable package provides enhanced cartridge security

OAKDALE, Minn., July 11 -- Already a proven innovator in tape cartridge protection with its ruggedized cartridge design for LTO (Linear Tape Open) Ultrium tapes, Imation Corp. (NYSE:IMN), a worldwide leader in removable data storage, today announced it is shipping its LTO Ultrium 2, 3 and 4 cartridges in new ultra-protective thermoform packaging. Imation's LTO Ultrium thermoform packaging is designed to offer superior tape cartridge protection during transport and handling -- dramatically reducing the potential for media contamination and enabling efficient unpacking and storage.

Made of environmentally friendly recycled polyethylene terephthalate (RPET) material, the durable and clean Imation thermoform packaging is designed to provide extra protection for LTO Ultrium cartridges, which now hold up to 1.6 terabytes of critical data in a company's midrange and enterprise server environments.

Imation's new LTO Ultrium Thermoform packaging features:
-- Polyethylene construction -- Recycled RPET offers strong, thermo-stability characteristics critical during shipment. As a plastic, it doesn't shed like cardboard -- reducing the potential for media contamination.

-- Durable, form-fitted trays -- The design holds cartridges snugly in place during shipment, significantly reducing the amount of G-force reaching the cartridges should rough handling be encountered during transit. In addition, the trays nest together, stacking efficiently to optimize valuable floor space.

-- Faster unpacking -- Because thermoform packaging doesn't involve shrink wrap or cardboard inserts, unpacking is considerably faster and more efficient with a simple lift of the lid -- providing immediate access to cartridges.

-- Recycled and Recyclable materials -- The environmentally-friendly thermoform package is made from 30 percent post-consumer waste and can be recycled after use.

"With LTO 4 cartridges capable of holding up to 1.6 terabytes of data on a single cartridge, protection during shipment becomes even more critical," said James Milligan, general manager, Commercial and OEM Division, Imation. "Our LTO Ultrium Thermoform packaging complements our recent launch of LTO 4 cartridges featuring Imation's patented corner snap and three-piece spool technology -- offering more cartridge ruggedness. This new offering also enhances our data protection offerings, which includes the DataGuard(TM) Storage and Transport Case, to benefit businesses of all sizes that rely on LTO tape technology."

"I can't take a chance anything will happen to my tapes should they encounter rough handling in transit. Imation's new Thermoform packaging helps ensure that my Imation LTO Ultrium tapes arrive safely and are easy to unpack and store," said Alex Lee, senior technician, media group, Fidelity Technology Services, Fidelity Investments. "And the plastic construction minimizes the possibility of debris, unlike more traditional cardboard packaging. I'm really pleased this will be the standard packaging for my Imation LTO Ultrium tapes going forward. And because the packaging is made from recycled material and can again be recycled, I am supporting our company's practices to be environmentally responsible in our operations."

The new durable and efficient thermoform packaging for LTO 2, LTO 3 and LTO 4 cartridges will be available in the U.S. starting in July 2007. For more information on Imation's LTO Ultrium offerings, go to www.imation.com/.

About Imation Corp.

Imation Corp. is the only company in the world solely focused on the development, manufacture and supply of removable data storage products spanning the four pillars of magnetic, optical, flash and removable hard disk storage. With more than 50 years of data storage leadership beginning with the development of the world's first computer tape, in 2006 Imation proudly marked its 10th anniversary as an independent company. In addition to the Imation brand, Imation Corp.'s global brand portfolio includes the Memorex brand, one of the most widely recognized names in the consumer electronics industry, famous for the slogan, "Is it live or is it Memorex?" Additional information about Imation is available at www.imation.com/ or by calling 1-888-466-3456.

Imation, the Imation logo, Memorex, and "Is it live or is it Memorex?" are trademarks of Imation Corp. and its subsidiaries. All other trademarks are property of their respective owners.

CONTACT: Brad Allen of Imation Corp., +1-651-704-5818, bdallen@imation.com; or Sarah McNeil of Fleishman-Hillard, +1-612-573-3124, mcneils@fleishman.com, for Imation Corp.

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