Product News: Vision Systems

Interchangeable Telephoto Zoom Lens fits A-mount cameras.

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Press Release Summary:

July 31, 2012 - With 55-300 mm, 5.5X magnification range, SAL55300 enables users of alpha A-mount cameras with APS-C sensors and Translucent Mirror Technology to capture distant subjects with sharp, focused images and full HD video. This interchangeable lens, along with quiet Smooth Autofocus Motor (SAM), contains ED (Extra-Low Dispersion) glass element that reduces color aberrations, improves image quality, and provides optimal contrast as well as corner-to-corner sharpness.

Sony Electronics Inc

16450 West Bernardo Drive, San Diego, CA, 92127, USA

Original Press Release

Sony Introduces Versatile, High-Quality Telephoto Zoom Lens for Alpha A-Mount Camera Line

Press release date: July 25, 2012

High-Speed, Quiet DT 55-300mm F4.5-5.6 SAM Telephoto Zoom Lens to hit Retail in September

SAN DIEGO -- From flattering portraits to faraway wildlife and fast-action sports, nearly every subject can be captured beautifully with the new SAL55300 telephoto zoom lens, the latest addition to Sony's A-mount lens lineup.

Optimized for use with a A-mount camera models with APS-C sensors, the compact, stylishly-designed interchangeable lens is an ideal addition to the camera bag for any Sony photographer.

"The new SAL55300 lens is a perfect complement to our acclaimed line of alpha A-mount cameras with Translucent Mirror Technology, allowing consumers to capture distant, faraway subjects with razor-sharp focused images and Full HD videos," said Mike Kahn, director of the alpha business at Sony Electronics. "With a versatile 55-300mm, 5.5x magnification range, fast, quiet performance and an attractive price tag, it's a welcome addition to our alpha A-mount system."

The new SAL55300 lens features a whisper-quiet Smooth Autofocus Motor (SAM) and an advanced optical design to get the best from the high-speed performance and high resolution sensors common to Sony's A-mount camera lineup. Additionally, it contains an ED (Extra-Low Dispersion) glass element, commonly featured on premium Sony G Lens models, that reduces color aberrations, improves image quality and provides excellent contrast and corner-to-corner sharpness.

Pricing and Availability

The new SAL55300 A-mount interchangeable lens for A-mount cameras will be available in September for about $300 at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.

CONTACT: Matt Parnell, Sony Electronics Inc., +1-858-942-7975, matt.parnell@am.sony.com

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