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Interchangeable Telephoto Zoom Lens fits A-mount cameras.

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July 31, 2012 - With 55-300 mm, 5.5X magnification range, SAL55300 enables users of alpha A-mount cameras with APS-C sensors and Translucent Mirror Technology to capture distant subjects with sharp, focused images and full HD video. This interchangeable lens, along with quiet Smooth Autofocus Motor (SAM), contains ED (Extra-Low Dispersion) glass element that reduces color aberrations, improves image quality, and provides optimal contrast as well as corner-to-corner sharpness.

(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)
Original Press Release

Sony Electronics Inc
16450 West Bernardo Drive
San Diego, CA, 92127
USA



Sony Introduces Versatile, High-Quality Telephoto Zoom Lens for Alpha A-Mount Camera Line


High-Speed, Quiet DT 55-300mm F4.5-5.6 SAM Telephoto Zoom Lens to hit Retail in September

SAN DIEGO -- From flattering portraits to faraway wildlife and fast-action sports, nearly every subject can be captured beautifully with the new SAL55300 telephoto zoom lens, the latest addition to Sony's A-mount lens lineup.

Optimized for use with a A-mount camera models with APS-C sensors, the compact, stylishly-designed interchangeable lens is an ideal addition to the camera bag for any Sony photographer.

"The new SAL55300 lens is a perfect complement to our acclaimed line of alpha A-mount cameras with Translucent Mirror Technology, allowing consumers to capture distant, faraway subjects with razor-sharp focused images and Full HD videos," said Mike Kahn, director of the alpha business at Sony Electronics. "With a versatile 55-300mm, 5.5x magnification range, fast, quiet performance and an attractive price tag, it's a welcome addition to our alpha A-mount system."

The new SAL55300 lens features a whisper-quiet Smooth Autofocus Motor (SAM) and an advanced optical design to get the best from the high-speed performance and high resolution sensors common to Sony's A-mount camera lineup. Additionally, it contains an ED (Extra-Low Dispersion) glass element, commonly featured on premium Sony G Lens models, that reduces color aberrations, improves image quality and provides excellent contrast and corner-to-corner sharpness.

Pricing and Availability

The new SAL55300 A-mount interchangeable lens for A-mount cameras will be available in September for about $300 at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.

CONTACT: Matt Parnell, Sony Electronics Inc., +1-858-942-7975, matt.parnell@am.sony.com
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