HD A/V Codecs enhance mobile TI technology.February 18, 2008 -
Aricent MPEG4-SP 720p video and AAC audio codecs leverage Texas Instruments' (TI) OMAP3430 processor capabilities to achieve encoding and decoding of video streams. Solutions enable recording and playback of 720p video on TI OMAP3430 platform-based mobile devices and can decode 720p MPEG-4 Simple Profile video in real-time. This lets mobile phones be used as HD-quality player, download HD content for playback on HDTV screen, or be used as DVD-quality camcorder.
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Original Press release
Aricent
3460 Hillview Avenue
Palo Alto, CA, 94304-1388
USA
Aricent Develops High-Definition Video/Audio Encoders and Decoders for Texas Instruments Latest Mobile Technology
Enables Consumers to Record and Playback 720p Video on TI OMAP3430 platform -based Mobile Devices
Barcelona, Spain, February 11, 2008 - Aricent, a full-service, full-spectrum communications software company, announced that it has developed high-definition video and audio encoders and decoders (codecs) for Texas Instruments' OMAP3430 processor-based mobile phones. To be demonstrated for the first time today at Mobile World Congress, Barcelona, Aricent's high-definition software enables a new class of applications for the mobile consumer. The consumer will be able to use their mobile phone as a HD quality player and download high resolution HD content (720p) on their phone for playback on an HDTV screen or use the mobile phone as a DVD-quality camcorder recording in high resolution (720p). By decoding 720p MPEG-4 Simple Profile video in real-time, Aricent has become one of the first companies to offer DVD-quality record and playback capabilities for a range of mobile devices such as mobile handsets, portable media players and automotive entertainment systems.
Aricent's multimedia codecs were designed specifically for TI's OMAP3430 processor, the latest in a line of mobile platforms that combine PC- and consumer entertainment system-comparable performance with low power consumption. The Aricent MPEG4-SP 720p video and AAC audio codecs leverage the OMAP3430 processor capabilities (IVA(tm) 2.2 hardware accelerator and ARM(r) CortexTM-A8 superscalar microprocessor core) to achieve encoding and decoding of video streams at unprecedented resolutions. Aricent's multimedia software on the OMAP3430 processor is designed for multiple mobile platforms like Linux, Symbian and Windows Mobile.
"The next generation of mobile phones will support multimedia features previously available only with high-end consumer electronics," said Markus Tremmel, worldwide wireless ecosystem manager Texas Instruments. "Using the processing power of the OMAP3430 processor, for the first time companies like Aricent are delivering better-than DVD-quality record and playback capabilities for mobile handsets."
"The Aricent high-definition codecs for the OMAP3430 processor will drive a completely new class of mobile multimedia experience," said Sajal Gupta, head of products, Aricent. "This software will allow consumers to record and play high-definition 720p video from their mobile phone, automotive entertainment system or personal media player."
The Aricent high-definition multimedia software will be on public demonstration at the Texas Instruments stand (Hall 8, A84) at Mobile World Congress from 13-14 February 2008, and by appointment at the Aricent stand (Hall 2, B25) for the remainder of the show.
Aricent is a member of TI's OMAP(tm) Developer Network, a group of leading software developers porting advanced applications to TI's high performance, power-efficient OMAP processors. Handset manufacturers adopting OMAP devices enjoy the rapid deployment of compelling wireless applications - including streaming audio and video, multimedia messaging, gaming, security, speech recognition, location based services and mobile commerce - across all leading operating systems. Systems level integration services are also provided worldwide by independent OMAP Technology Centers. The OMAP platform has been selected by leading manufacturers, such as Nokia, Palm, NEC, Fujitsu, LG Electronics, Hewlett-Packard, HTC and many more, for their 2.5 and 3G wireless devices. For more information, please visit www.ti.com/omap.
About Aricent
With corporate offices in Palo Alto, California, Aricent is a full-service, full-spectrum communications software company. Aricent offers software services and products that enable the world's leading communications equipment manufacturers, device manufacturers and service providers to improve time-to-revenue and maximize efficiency. Owned by Kohlberg Kravis Roberts & Co. (KKR), Sequoia Capital and Flextronics International Ltd., Aricent has more than 350 clients worldwide. For more information, visit www.aricent.com.
Aricent is a trademark of Aricent, Inc. in the United States and/or other jurisdictions. OMAP is a trademark of Texas Instruments. Other product or service names mentioned herein are the trademarks of their respective owners.
For further information, contact
Trevor Strudley
Aricent
Tel: +1 650 391-1611
Email: Trevor.Strudley@aricent.com
Erica Salamida
Schwartz Communications
Tel: +1 415 512-0770
Email: aricent@schwartz-pr.com
Nicola Garvin
AxiCom
Tel: +44 208 392 4067
Mob: +44 772 576 1449
Email: nicola.garvin@axicom.com
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